Forums > General Industry > Is $200 per hr becoming the new $150??

Photographer

3 Leaves Left Imaging

Posts: 149

Hoboken, New Jersey, US

I have had several models approach me lately about working with them and their rates are $200 per hr? It's all relative but when the average rate became $150 per hr I reduced the hours I would shoot down to 2 from 3. If $200 is to become the new $150 I believe that I am done shooting models. I have no resentment towards models trying to get as much as they can while they can and I'm sure for many photographers $200 is not a deal breaker but sadly for me it is. Sigh. I have had a great time and met some wonderful models, some of which are close friends but all things come to an end.

Aug 07 25 06:44 am Link

Photographer

Mark Salo

Posts: 11956

Olney, Maryland, US

It's known as inflation.

Aug 07 25 07:03 am Link

Photographer

Frederick C

Posts: 143

Toronto, Ontario, Canada

I have a budget set at $450-$500/shoot for 4-5 hours.  Take it or leave it.

My best regular model is not a travelling model as she’s in my city; so the deal becomes better.

Aug 07 25 07:10 am Link

Photographer

JQuest

Posts: 2562

Syracuse, New York, US

I haven’t run into the $200.00 an hour rate yet, although I did have a model request $300.00 an hour a few weeks back. I politely declined, figuring that was an “I really don’t like your style but if you pay me this I’m willing to pose rate”. 🤷🏼‍♂️

Aug 07 25 10:18 am Link

Photographer

Dorola

Posts: 528

Toronto, Ontario, Canada

I had one model send me a message about how she loved my work and would model for me at a rate of $250 per hour. I asked her to be specific about how images of her would benefit my business/portfolio. There was no response. So I suggested that if she regularly gets paid $250 per hour that she must have a special offering and to continue to work with the photographers that have been paying that rate.

Aug 07 25 11:40 am Link

Photographer

Frank Lewis Photography

Posts: 14585

Boquete, Chiriquí, Panama

I was priced out when modeling rates hit $150/hour, especially with a two hour minimum.
Kinda takes the fun out of the hobby.

Aug 07 25 07:33 pm Link

Photographer

Certain Exposures

Posts: 181

Washington, District of Columbia, US

3 Leaves Left Imaging wrote:
I have had several models approach me lately about working with them and their rates are $200 per hr? It's all relative but when the average rate became $150 per hr I reduced the hours I would shoot down to 2 from 3. If $200 is to become the new $150 I believe that I am done shooting models. I have no resentment towards models trying to get as much as they can while they can and I'm sure for many photographers $200 is not a deal breaker but sadly for me it is. Sigh. I have had a great time and met some wonderful models, some of which are close friends but all things come to an end.

Have you ever tried contacting model agencies to see if they would allow you to test with their models in development in exchange for edited images? Professionals here have suggested that works if the agency likes your portfolio.

Aug 07 25 10:17 pm Link

Photographer

Shot By Adam

Posts: 8142

Las Vegas, Nevada, US

Everything is relative. If a model told me she wanted $200/hour she better be a supermodel. Here in Vegas, you can get some pretty amazing models for less than half that. In Vegas, models kind of grow on trees. In New Jersey, it may be more of a supply and demand kind of thing.

Aug 10 25 01:17 am Link

Photographer

G Wilson

Posts: 80

Dallas, Texas, US

As models up their rates make sure you radically increase your standards! Stop paying for out of shape overweight models, stop engaging models at premium rates that don't have the looks or body to match the rates. Tattoos, unnatural hair colors, freakish piercings don't belong on a model asking two hundred dollars per hour. If their constraints don't fulfill your project needs reject them instantly, you're the boss, not the model. Purchase only quality, reject substandard models.

Aug 10 25 10:14 am Link

Photographer

rxz

Posts: 1287

Glen Ellyn, Illinois, US

haha.  I'm still getting adjusted to models asking 150 an hour versus 100.  I started photographing models 40 years ago.   So it's time for me to scale back.

Aug 10 25 12:04 pm Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Models are doing so well shooting and publishing our own content that it isn't worth a couple hundred dollars to send 20 emails back and forth to schedule a shoot, prepare a bag of things to bring to the shoot, drive to the shoot, possibly put up with inappropriate behavior or have our boundaries pushed. By the time you've done a two or three hour shoot you've spent at least 7 or 8 hours of time planning, preparing and traveling.
I know for me, it isn't worth it. I miss some of the social aspects of shooting with photographers, but I don't miss the bullshit.

Aug 10 25 06:56 pm Link

Photographer

samreevesphoto

Posts: 680

Santa Cruz, California, US

It's a mixed bag everywhere.  A few are raising to $175.  Many are still at $150.  A few are still doing $125.  One said $250, but I was able to bargain down to $200.  Like general contractors, get three bids and go shoot.

Aug 10 25 07:49 pm Link

Photographer

LnN Studio

Posts: 325

Philadelphia, Pennsylvania, US

I have seen dual rate of $150 up to nude and 200 for erotic . Remember everything in life is negotiable and $150 is a lot better than 0 so I imagine if the choice is between $200 and 0 150 sounds good.

Yes models do have multiple income streams available but the key is to maximize all of them and for touring models every gig is important, especially with cancelations.

Aug 10 25 09:06 pm Link

Photographer

Garry k

Posts: 30211

Vancouver, British Columbia, Canada

over the past couple years I have shot a few of agency models at $100 a shoot ( they are responsible for their own hair and makeup under this arrangement 7

A couple of them have left their agencies ( or been dropped ) and i have approached them about doing a second shoot

One told me that her rate was now $175 an hour and the other $200

for clothed work lol

Aug 10 25 10:37 pm Link

Photographer

Roaring 20s

Posts: 188

Los Angeles, California, US

Shot By Adam wrote:
Everything is relative. If a model told me she wanted $200/hour she better be a supermodel. Here in Vegas, you can get some pretty amazing models for less than half that. In Vegas, models kind of grow on trees. In New Jersey, it may be more of a supply and demand kind of thing.

100% that

Photographers can put out a casting call, concept and dictate the rates, more people want to save time than uphold some pride over their hourly rate. Read between the lines on MoRina's comment, she doesn't like the 20 emails.

You'd think high cost of living areas would be more expensive but really its the opposite, you have a huge saturation of people down to be anonymous. While in smaller areas you have less and the pricing premium may be more.

And you gotta understand, many of the models available are doing other things with their body and company priced the exact same way for the exact same reasons. Modelling and Photographer communities want to differentiate and be separate from any sexual gratification, to the point of being practically libidoless, but the faster you acknowledge that the venn diagram of talent is almost circular, the easier things will be with pricing and trade.

Oct 20 25 10:05 pm Link

Photographer

Omaroo

Posts: 1175

Madison, Wisconsin, US

$200 an hour?

I'm out.

Nov 28 25 02:13 pm Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

It's the "2-hour minimum" that leaves me dry, knowing that it takes about 30-45 minutes just to do makeup, hair, and wardrobe. You shouldn't be expected to pay for that.

Jan 09 26 07:56 pm Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

3 Leaves Left Imaging wrote:
I have had several models approach me lately about working with them and their rates are $200 per hr? It's all relative but when the average rate became $150 per hr I reduced the hours I would shoot down to 2 from 3. If $200 is to become the new $150 I believe that I am done shooting models. I have no resentment towards models trying to get as much as they can while they can and I'm sure for many photographers $200 is not a deal breaker but sadly for me it is. Sigh. I have had a great time awwnd met some wonderful models, some of which are close friends but all things come to an end.

The high standard of imagery in your portfolio highlights your mastery of the fine art side of photography. The quality of your set designs, choice of outdoor locations, selection of models together with their wardrobe choices is exceptional.

Your work with one particular model (your star) is particularly praise-worthy and a lasting legacy of your journey into photography.

Jan 10 26 09:30 pm Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

I always see these rates and assume they are being paid by dentists looking to be near a pretty girl.

Jan 11 26 07:01 am Link

Photographer

AndysPrints

Posts: 534

Falls Church, Virginia, US

3 Leaves Left Imaging wrote:
I have had several models approach me lately about working with them and their rates are $200 per hr? It's all relative but when the average rate became $150 per hr I reduced the hours I would shoot down to 2 from 3. If $200 is to become the new $150 I believe that I am done shooting models.

You need to find models who want to shoot with you for your work and not just fast cash.
I pay $100-$125 per hour. Models who want images in my style will accept my offer, those that are shooting for quick cash won't and I could care less. I pay what I pay and don't have much trouble booking models. It all depends on their motivation.

I usually add a disclaimer to my castings that says: If you can find someone else who will pay you more for 2 hours on a Sunday morning; book it.

Jan 13 26 02:53 pm Link

Photographer

rxz

Posts: 1287

Glen Ellyn, Illinois, US

On the commodities market today silver closed today at over $90 an ounce.  Is 100 to 200 dollars an hour for a model to ask that out of line?  What has become of the value of a dollar?

Jan 14 26 02:35 pm Link

Photographer

EdBPhotography

Posts: 7746

Torrance, California, US

Mark Salo wrote:
It's known as inflation.

I don't know if you can truly grasp how unnecessary, condescending, and out of touch your response is. 

The differences in your portfolios shows that you NEED to pay models to shoot with you.  The person you're responding to does not.  His work is clean, stylish, expertly shot, and marketable.  A decade ago, models would likely have shot with him for free just to get a high quality image in their portfolio. Today, though, a "model" just needs a cellphone and mirror to make money off her photos. That, or the type of socially-retarded men who think strippers genuinely like them. The more explicit she's willing to go, the more money simps and mouth-breathing creeps are willing to throw at her.

The problem is the market is saturated, even though the product is abundantly available for free.  It's kind of paying for a tanning salon session when you live in Southern California, or paying food delivery fees when the restaurant is down the block.

Sometimes it's worth it to hire a model for a specific project or for an exceptional look.  When a photographer's work is miles above the snapshots, selfies,  and pedestrian work coming from mediocre photographers suffering from the Dunning-Kruger Effect found in model's portfolios though, then a model demanding higher pay for a lower quality track record is simply ludicrous.

Not everyone recognizes their value.  Those who do often seem dumb to those who have no problem throwing away their hard earned money on labels, trends, things that destroy their health or relationships, and instant gratification.

Jan 15 26 11:55 am Link

Photographer

Mark Salo

Posts: 11956

Olney, Maryland, US

EdBPhotography wrote:
I don't know if you can truly grasp how unnecessary, condescending, and out of touch your response is.

You are correct. I can't grasp it.

Jan 15 26 01:45 pm Link

Photographer

D L Photo

Posts: 79

Las Vegas, Nevada, US

when i was building my port i shot for nearly a decade mostly at $40-75/hr. 

in the past five years or so I have paid generally higher rates, $100/hr being kind of a standard benchmark for nude work ...these days

in the last couple years I am seeing nearly every model in public castings asking $125...and lately $150 hour. 

now models are often asking $175 or even $200 an hour.

i have been a big proponent actually of higher rates for a few years...i felt that models deserve it...and if I could pay even more...I would


but lately...it is starting to feel like a money grab.  i get that there is inflation ...but that affects everyone. 

l sometimes feel like I have been getting punished for paying more....getting less for it....and having models I've already worked with wanting more....one models updated rates were DOUBLED.  $150/hr to $300/hr....i declined and then that model told me she could work for our old rate...but then flaked with no explanation whatsoever.

this makes me feel that paying industry premium rates only got me put on some kind of list where models share who will pay the most....

the truth is that a lot of these 'models'...are increasingly more like findommes who apparently would actually prefer to work with amateurs and old rich hobbyists ....they will probably pay the most and...if their work sucks...well...it probably wont be distributed far and wide anyway...i guess that is the mentality

"INFLATION"  ......yeah...groceries cost more for me too

these days i am less sympathetic to the cause since....being a struggling working artist myself....and not having a previous career as a doctor or weapons manufacturer or something...

i can tell u that the "I can't get by on only $300 for two hours of work...is falling on deaf ears....

In 2018 i worked 6 months at the Tesla factory, 6 days a week, 12 hours a day for $19/hr building the model 3 (apparently for the world's biggest nazi)...and after getting garnished...all for like $12/hr...while sleeping in Nissan Leaf that could not fully recline....so I could buy a $5000 camera

art is subjective and though I believe my work is great, u might not....and tbh i don't think a lot of models care about...or sometimes even look at your port.  models will 90% of the time ask u if u have an instagram (even if u have a large port here...because....follower account is probably more appealing that the quality of your work if we're being real...)

so im pulling back...I won't be paying $175/hr unless u r like my favorite model ever...and if u post a call with $100/hr in the title...but (that's really for fashion or something)...and your real rate is $200/hr...I am more likely to make a joke at your expense

if that sounds like im being harsh or bitter....whatever....

there are two artists involved in any shoot, but i feel less like an artist lately and more like an atm for some of these "pro" touring models....some of whom are trying to squeeze 3-4 shoots in per day at $300-500/pop....and telling me i ought to consider their travel expenses......

i will probably post a nationwide call when i come back from hiatus....and i can tell u the offer will be closer to $50/hr than $150/hr

if u post $50-100/hr in LA or a major market.....you will still get a ton of replies

i think its an industrial problem because if models don't want to work for reasonable rates....then only old rich guys with hobbys will be the ones photographing them and there will continue to be more and more crap 'art' being published.  i have to say that when i first discovered MM in like 2008...i was blown away by all the high level art i was seeing...it was inspiring and made me want to be a part of this community...

maybe im just aging out of this as a photographer and maybe my work is just not as good as i think it is...but i can say that personally....i have done everything and worked harder than any other photographer i know to make it in this game...not that that may matter and maybe this is at the end of the day....just a hobby for old guys with $....

but i will say that i feel 100% like i was generally getting way better return for half the money a few years ago....when shoots cost me generally $150-200 vs $300-500....

so if u do pay the max asking...just know that girls may be sharing your info with other girls who just want as much $ as you r willing to pay

also for the "I have so much experience now...I deserve to get a 25% raise every year".....this is modeling,,,,,if you're asking me...models should consider their exposure and wrinkle collection when pushing so hard for more $. 

i get that you're taking your clothes off....but anyone who's ever worked all day in a restaurant and been glad to leave with $100 in tips...may have a different perspective on a models ability to pull $1k/day on tour

maybe ive said too much and im just an asshole...say what u will i really dont gaf....because i am an actual fucking artist who cares and tries and ive given everything i had on the other side of the lens to this industry....and im hitting the fucking wall

- Dash

Jan 15 26 08:49 pm Link

Photographer

D L Photo

Posts: 79

Las Vegas, Nevada, US

Model MoRina wrote:
Models are doing so well shooting and publishing our own content that it isn't worth a couple hundred dollars to send 20 emails back and forth to schedule a shoot, prepare a bag of things to bring to the shoot, drive to the shoot, possibly put up with inappropriate behavior or have our boundaries pushed. By the time you've done a two or three hour shoot you've spent at least 7 or 8 hours of time planning, preparing and traveling.
I know for me, it isn't worth it. I miss some of the social aspects of shooting with photographers, but I don't miss the bullshit.

i know for a fact that a lot of models with OF or bentbox stores never even reach payout..

a handful of models may be making $10k/mo on patreon or something....

but thats rare

i also know models who want like 4x industry norms because....THEY ALMOST NEVER SHOOT

Jan 15 26 08:57 pm Link

Photographer

D L Photo

Posts: 79

Las Vegas, Nevada, US

Mark Salo wrote:
It's known as inflation.

i guess that's why you can't afford lights

Jan 15 26 09:10 pm Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

D L Photo wrote:
I guess that's why you can't afford lights

Hehe, I've mainly moved away from photography in general and moved into video. I have set rates and a take it or leave it attitude. I don't do the "2-hour minimum" scam, and there's nobody worth thirsting after to make me change my mind. Either they want to make money, or they don't, I'm not upset by saving a couple of hundred dollars.

One thing's for sure, social media has killed the business. People who have never seen a light meter, let alone strobe lighting, think they're worth more than the average rent, it's hilarious.

Jan 16 26 02:33 pm Link

Photographer

Green Wave Photo 312

Posts: 120

Chicago, Illinois, US

It's supply and demand. The spirit of artistic collaboration around here is long gone. Now it's about who has the product and who is the consumer. If you have strong imagery that resonates with models you are more likely to get lower rates or even tfp. 

But as someone who's been shooting for decades and done a ton of testing with models from here, including all sorts of artistic nudes, I will say I've never paid a model for a test shoot. A photographer I know used to say "photographers don't pay models, clients pay models". Granted, I have been busy shooting paid work and haven't had time to test lately and it's obvious finding models on here to shoot tfp is harder and harder to do.

But here's some suggestions... try to find an angle with them (no pun intended). I shot a whole series of artistic nudes 8 or so years ago with models all from here men and women, young and old. I pitched them on how dynamic the imagery would be and it would be for an art show with other artists where we would have free food and drink and a dj and they would be invited. This was true and some came.

I shot a prominent model from here last year that I saw had an Onlyfans (another reason its so hard to find models for tfp these days) and I approached her saying we should collab on a 3 hour shoot where I would shoot a ton of library content for her that she could freely use over time on her OF and give her some relief from having to create original content so frequently. After that shoot she literally paid ME to shoot again.

I've gotten access to to some great locations like clubs by pitching the owner on sexy shoots with hot models that they can use for promotion, then turned around and pitched the models on how the location would be this great venue. I've done the same finding someone with a super cool car, a lot of times these guys just love to see a hot chick next to their car and get some pics. But also when you approach a model and say you're wanting to do a shoot with a vintage mustang the chances of them agreeing to tfp increases by about 350 horsepower.

I'm just saying, don't give up maybe get more creative in your approach. Think less like a photographer and more like a producer.

Jan 23 26 08:26 am Link

Photographer

Edward Chen

Posts: 1632

Jakarta, Jakarta, Indonesia

Green Wave Photo 312 wrote:
It's supply and demand. The spirit of artistic collaboration around here is long gone. Now it's about who has the product and who is the consumer. If you have strong imagery that resonates with models you are more likely to get lower rates or even tfp. 

But as someone who's been shooting for decades and done a ton of testing with models from here, including all sorts of artistic nudes, I will say I've never paid a model for a test shoot. A photographer I know used to say "photographers don't pay models, clients pay models". Granted, I have been busy shooting paid work and haven't had time to test lately and it's obvious finding models on here to shoot tfp is harder and harder to do.

But here's some suggestions... try to find an angle with them (no pun intended). I shot a whole series of artistic nudes 8 or so years ago with models all from here men and women, young and old. I pitched them on how dynamic the imagery would be and it would be for an art show with other artists where we would have free food and drink and a dj and they would be invited. This was true and some came.

I shot a prominent model from here last year that I saw had an Onlyfans (another reason its so hard to find models for tfp these days) and I approached her saying we should collab on a 3 hour shoot where I would shoot a ton of library content for her that she could freely use over time on her OF and give her some relief from having to create original content so frequently. After that shoot she literally paid ME to shoot again.

I've gotten access to to some great locations like clubs by pitching the owner on sexy shoots with hot models that they can use for promotion, then turned around and pitched the models on how the location would be this great venue. I've done the same finding someone with a super cool car, a lot of times these guys just love to see a hot chick next to their car and get some pics. But also when you approach a model and say you're wanting to do a shoot with a vintage mustang the chances of them agreeing to tfp increases by about 350 horsepower.

I'm just saying, don't give up maybe get more creative in your approach. Think less like a photographer and more like a producer.

110%

Jan 23 26 09:44 am Link

Photographer

Tony Lawrence

Posts: 21554

Chicago, Illinois, US

3 Leaves Left Imaging the OP of this is FANTASTIC!  I get models focused on what a project pays but I most enjoy working with people who enjoy modeling and creating art.  Studies show that people give more when they enjoy what they do over what it offers. I know actors who do unpaid jobs all the time.  Mixed into this is the fact that there are fewer models many of us might want to shoot.  This based on age and overall look.  The average age in America is 39.  Here are a few ideas.  Lets say the models you reach out to are asking $200 per hour and you typically shoot 4 to 6 hours a day and your planned locations are out of state.  Three to four models would cost you around $2,400 dollars.

Is it possible to have a model come with you?  Paying her way means at least one reliable model.  Countries like Thailand and Vietnam are FULL of stunning women and men you could easily hire for 1,000baht per hour or less. $30.00 US.   My recent trip to Thailand cost me under $1,500.  Flights to the Philippines are also affordable and the locations are stunning.  Organize small group shoots. This way you can share model fees with two or more photographers.  Before the Ukraine war, I know photographers who traveled there and shot lovely women for $200 a day or less.

Jan 23 26 12:15 pm Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

Tony Lawrence wrote:
3 Leaves Left Imaging the OP of this is FANTASTIC.

3 Leaves Left Imaging wrote:
I have no resentment towards models trying to get as much as they can while they can and I'm sure for many photographers $200 is not a deal breaker but sadly for me it is. Sigh. I have had a great time and met some wonderful models, some of which are close friends but all things come to an end.

A majority of the FANTASTIC images in 3 Leaves Left Imaging's MM portfolio are now around a decade old. There's nothing I would call recent. Perhaps he posts his latest work elsewhere.

I wonder why after years of inactivity on MM the OP decides to claim the "deal breaker" for his decision to bring all things an end is due to having models approach him seeking work at $200 USD an hour.

It is commendable that the high standard of the OP's images still attracts the interest of models in 2026.

Or is it a pre-planning marketing strategy by travelling models to randomly touch base with photographers at locations where they are planing to visit.

Jan 24 26 03:36 am Link

Photographer

Mark Salo

Posts: 11956

Olney, Maryland, US

Mark Salo wrote:
It's known as inflation.

D L Photo wrote:
i guess that's why you can't afford lights

Some day I will be able to afford lights like yours.

Jan 26 26 11:38 am Link

Photographer

Arizona Shoots

Posts: 28888

Phoenix, Arizona, US

Mark Salo wrote:
It's known as inflation.

D L Photo wrote:
i guess that's why you can't afford lights

Mark Salo wrote:
Some day I will be able to afford lights like yours.

I kinda wish I had checked out this guy's portfolio before it got zapped.

Jan 27 26 06:48 am Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

Arizona Shoots wrote:

Mark Salo wrote:
It's known as inflation.

I kinda wish I had checked out this guy's portfolio before it got zapped.

OCF or possibly construction.
Not a critique, just an observation.

Jan 27 26 03:31 pm Link

Photographer

Modelphilia

Posts: 1134

Hilo, Hawaii, US

NM

Jan 27 26 10:45 pm Link

Photographer

LIMELIGHT

Posts: 1

Kaiserslautern, Rhineland-Palatinate, Germany

Are you all mad here about your skills and prices ???
Greetings from germany...

Jan 28 26 06:54 am Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

LIMELIGHT  wrote:
Are you all mad here about your skills and prices ???
Greetings from germany...

Ouch! The truth hurts!

Feb 13 26 10:49 am Link

Model

Model Sarah

Posts: 41069

Columbus, Ohio, US

Congrats you took on an expensive hobby. People that take on such hobbies are under the impression that models work 40 hours a week shooting. NO WE DON'T. Most of the work we do marketing and networking ourselves is not paid. We usually pay our own travel to get to you. We get canceled on ALL THE TIME which means we might break even when planning trips.

Sorry you picked an expensive hobby but unless you want to photograph landscapes for the rest of your life, pay us.

Feb 16 26 10:24 am Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

Model Sarah wrote:
We get canceled on ALL THE TIME which means we might break even when planning trips.

That's a two way street,
we also travel to locations only to get stood up,
we rent equipment and buy perishable supplies only to get stood up.
flaking sucks on both sides of the camera.

I make it intentionally challenging for models to set up time with me so that we are both invested in making it happen,

Feb 16 26 10:44 am Link

Model

Model Sarah

Posts: 41069

Columbus, Ohio, US

Chris Macan wrote:

That's a two way street,
we also travel to locations only to get stood up,
we rent equipment and buy perishable supplies only to get stood up.
flaking sucks on both sides of the camera.

I make it intentionally challenging for models to set up time with me so that we are both invested in making it happen,

It's your HOBBY. This is our JOB,

Feb 16 26 04:49 pm Link