Forums > Modeling > Models priced out of market

Photographer

Robert Stites

Posts: 26

Dallas, Texas, US

It's a trend that I think I'm seeing that many models are pricing themselves out of the market. I recognize that there is value for the effort and preparation for modeling, it's that many models are charging more than I can justify spending.

The question is:

How much of the hourly rate models want is based on ego verses the actual cost of preparing to model and a "reasonable"  profit?

For me at least, most models on MM have made their hourly rate so high I can no longer afford to hire them. Granted, I shoot for the fun of it and not as a way to derive income. I look forward to hearing everyone's thoughts on this.

Oct 29 25 11:53 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

You know what else is high?
Groceries
Taxes
Rent
Utilities
Gas
Car prices

Hiring models is a luxury. What models need to make their businesses work has nothing to do with your ability to pay.

You can also blame facial recognition for why many hobbyists have exited. You can't rely on a stage name to keep a modeling hobby secret.  Used to be that many schoolteachers, librarians and people with government jobs could model on the side. Now, there are an unlimited number of places you can post pictures that make a model's privacy impossible. Those who are left are those who are 100% committed.

Oct 29 25 12:22 pm Link

Photographer

Tony Lawrence

Posts: 21554

Chicago, Illinois, US

There are PLENTY of people around who enjoy being photographed who don't care about what they're paid.  I met two of my best models at my former health club.  Print up some business cards and hand them out at places you go to.  Once women get on sites like this and IG, they tend to ask for a lot of $$$.  So what's going on?  Part of what you may be experiencing is there are fewer younger models around.  The American median age is around 39 years old.  Photographers with limited money to offer, who shoot nudes or erotica should consider  Thailand or Cambodia or Dominican Republic or other countries. 
Brazil is another great location.  Keep in mind you'll need to be there a few weeks to set up sessions.  Studio rentals are usually available. 

You will find that many of the models have affordable rates and fantastic figures and are pretty.  Bangkok for example had a lot of spectacular cis women.  Before the Ukrainian war I knew several photographers who would go to Ukraine and Russia.  They would find real beauties.  Another idea is to set up paid photo workshops or attend some.

Oct 29 25 06:58 pm Link

Photographer

Robert Stites

Posts: 26

Dallas, Texas, US

Model MoRina wrote:
You know what else is high?
Groceries
Taxes
Rent
Utilities
Gas
Car prices

Hiring models is a luxury. What models need to make their businesses work has nothing to do with your ability to pay.

You can also blame facial recognition for why many hobbyists have exited. You can't rely on a stage name to keep a modeling hobby secret.  Used to be that many schoolteachers, librarians and people with government jobs could model on the side. Now, there are an unlimited number of places you can post pictures that make a model's privacy impossible. Those who are left are those who are 100% committed.

These are legitimate considerations. There is a point where you may find yourself priced out of the market. Any hourly rate you can get is fine, will you get enough modeling hours at $200-$400 per hour to make it work?

Recently, I've received messages from some models saying that no one is hiring them in some areas. I've asked if they have priced themselves out of the market and none replied.

Peace

Oct 30 25 04:53 am Link

Photographer

Arizona Shoots

Posts: 28888

Phoenix, Arizona, US

Robert Stites wrote:
These are legitimate considerations. There is a point where you may find yourself priced out of the market. Any hourly rate you can get is fine, will you get enough modeling hours at $200-$400 per hour to make it work?

Recently, I've received messages from some models saying that no one is hiring them in some areas. I've asked if they have priced themselves out of the market and none replied.

Peace

A freelance model's stated rate is merely a suggestion. I've found that most are motivated by any offer that makes it worthwhile for them to drag their ass out of bed, get dolled up, drive across town, and deal with some crusty old pervert for a few hours. I've also found many to be even more motivated around the first of the month.

Oct 30 25 07:14 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Arizona Shoots wrote:

A freelance model's stated rate is merely a suggestion. I've found that most are motivated by any offer that makes it worthwhile for them to drag their ass out of bed, get dolled up, drive across town, and deal with some crusty old pervert for a few hours. I've also found many to be even more motivated around the first of the month.

Yes, negotiation is key... also key is being easy to book, and not being a condescending dick when you're trying to book a model. You're a fun guy to be around and I can imagine that models enjoy working with you.

Oct 30 25 11:44 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Robert Stites wrote:
These are legitimate considerations. There is a point where you may find yourself priced out of the market. Any hourly rate you can get is fine, will you get enough modeling hours at $200-$400 per hour to make it work?

Recently, I've received messages from some models saying that no one is hiring them in some areas. I've asked if they have priced themselves out of the market and none replied.

Peace

Well that is up to the model to figure out, isn't it? You trying to school someone is going to come across as being condescending, and nobody will want to work with you. Make yourself easy to work with. Be accommodating and friendly. Don't be cheap. Don't poor mouth. And don't be a dick.
I stopped negotiating my rates when a guy worked on me for months to work with him at a reduced rate. Finally I agreed to a small discount and when I got to his house it was huge, in an expensive neighborhood and there were 5 luxury cars in the driveway.

Oct 30 25 11:47 am Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

I've found that if your work is interesting,
and you are chill about it,
there is always a model available in your price range.

And really, it works so much better if the model  wants to be there.

Oct 30 25 04:19 pm Link

Photographer

Arizona Shoots

Posts: 28888

Phoenix, Arizona, US

Model MoRina wrote:
Yes, negotiation is key... also key is being easy to book, and not being a condescending dick when you're trying to book a model. You're a fun guy to be around and I can imagine that models enjoy working with you.

I try to be. I've heard so many stories over the years from models who've worked with grumpy, unpleasant photographers. And that's something I'll never understand. This is the best job and/or hobby in the world and it's something that just about any red-blooded American male would love to be doing. What we do isn't really all that serious and the world would carry on just fine with or without us. Have fun with it, or find something else to do.

Model MoRina wrote:
Don't poor mouth.

If by this, you mean what I think you mean then I agree. Never tell strangers "you can't afford it". Just move on. No one should ever know you're broke. Fake it till you make it.

Oct 30 25 08:27 pm Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Arizona Shoots wrote:
If by this, you mean what I think you mean then I agree. Never tell strangers "you can't afford it". Just move on. No one should ever know you're broke. Fake it till you make it.

The definition of poor-mouthing to me is when someone who CAN certainly afford something uses the excuse "I can't afford it" instead of being honest and saying "I don't want to pay that much."
I am an extremely frugal person. I understand having an internal budget in mind for what something should cost. But when you check around and everyone is charging more than your internal number, either you have to forego that thing or change your budget.

Oct 31 25 11:37 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Chris Macan wrote:
I've found that if your work is interesting,
and you are chill about it,
there is always a model available in your price range.

And really, it works so much better if the model  wants to be there.

Yes!!
Otherwise you pay the "asshole upcharge." ha ha

Oct 31 25 11:39 am Link

Photographer

Bob Helm Photography

Posts: 18974

Cherry Hill, New Jersey, US

It is supply and demand. Is it a part time model, a hobby model (she doesn't need the $$ but knows her value) or a full time only source of income model?

Sellers always set the asking price but the buyer always sets the sale price. That is the basis of negotiation.

Now how receptive someone is to negotiation  boils down to need and how reasonable the offer is. A fully booked model is less likely to negotiate than one with bills due

Oct 31 25 11:50 am Link

Photographer

Gold Rush Studio

Posts: 403

Sacramento, California, US

I pay by the shoot. My shoots are three to four hours for the most part.

That said, sometimes the shoot gets done sooner and if it does I still pay as promised.

Oct 31 25 11:55 am Link

Photographer

Wotam

Posts: 15

Orlando, Florida, US

I'm not sure that's the case. I just recently started using models again after a very long hiatus. The ones I've contacted about rates were all within my price range. I'm shooting for myself though. I don't have paying clients or anything like that. I'm just wanting to create art for now.

Nov 06 25 07:25 am Link

Photographer

Roaring 20s

Posts: 188

Los Angeles, California, US

Posting casting calls yourself has always worked, you state the budget and see who responds

And I'm not just saying that from a bountiful Los Angeles perspective

Get off of social media, literal classified ads still work. Even more lower tech with signs on light poles and college campuses still works

If you want established talent though, with a history of showing up, you need to bid higher. If you want to reliably alter someone's schedule you need to bid higher. People WILL alter their commitments for the highest bidder of that time slot, without any other code that dictates they shouldn't. That's important to know whether you're looking for deals on one end, or realizing that you can control everyone's schedule on the other end

underneath all of that is MoRina's perspective, the most valuable thing is making it simple to book. People do not like to negotiate, the back and forth on the rates, its the biggest time waster. Find the area's rate, offer that and the time, place, idea, and you'll get a lot of things at a lower cost than you expect, solely because it saved everyone time.

Nov 06 25 07:49 pm Link

Photographer

Frederick C

Posts: 143

Toronto, Ontario, Canada

Yes; the cost of living has increased for every one, not only models.

I begrudge paying a model 2-3 times what I earned as a certified Aerospace Engineer.  Fortunately it is my budget that controls the cost of shooting and not model’s rates.  I refuse to pay anyone more than my best and frequent models; no matter how famous or attractive they are or claim to be. (I’ve had some disappointments, but do not have the will for confrontation to show them the door)

Nov 08 25 08:18 am Link

Photographer

LightDreams

Posts: 4886

Vancouver, British Columbia, Canada

Frederick C wrote:
[...]
I begrudge paying a model 2-3 times what I earned as a certified Aerospace Engineer...

I hope you're not comparing HOURLY rates.

I.E. Comparing a full-time job, or a lengthy project's hourly rate, vs a short term "gig" rate.   One that also usually doesn't factor in the travel time or a significant portion of the preparation (makeup and hair) time and expenses, etc.  Not to mention the costs for those in the travelling model category.

If you don't like a model's rates, that's fine.  But let's keep things realistic.

Nov 09 25 08:33 am Link

Photographer

samreevesphoto

Posts: 680

Santa Cruz, California, US

Some models will gouge you.  I just politely decline the ridiculous cold calls, and move on to someone reasonable.  The casting calls are a good source to see what the going rate is.

Nov 09 25 09:45 am Link

Photographer

3 Leaves Left Imaging

Posts: 149

Hoboken, New Jersey, US

I'd have to agree, I became comfortable paying $150 an hr (mostly non nude) but I have recently been taken aback when a model requested $200 for portrait/implied. And increasingly the $150 rate is inching up to $175 an hour. Yup, everything has become crazy expensive and I so wish I could keep paying the ever rising hourly rates, hell if I could afford it I'd pay$500 an hour. But I can't and I may have to just step back and just work some of my wonderful friends who model. It's all relative and $150 is about my limit.

Nov 15 25 05:41 pm Link

Photographer

EROTIQUE

Posts: 12

Westlake, Ohio, US

Model MoRina wrote:
Used to be that many schoolteachers, librarians and people with government jobs could model on the side. Now, there are an unlimited number of places you can post pictures that make a model's privacy impossible. Those who are left are those who are 100% committed.

This!!

It's very different shooting a pro model versus a hobbyist having fun on the site. You get what you pay for. But I gotta admit, sometimes the hobbyists are a LOT of fun to shoot! They love it and as a photographer it's fun to shoot someone who is doing it for kicks and has a day job...

Nov 20 25 07:06 pm Link

Photographer

Dmin99

Posts: 33

Mesa, Arizona, US

As long as they can find GWCs with money they'll keep raising their rates.
When I contact a model, and they give me what I consider an unreasonable rate, it's my choice what to do next.
I can point them to my work, explain my circumstances, and ask them to reconsider.
Or I can let it go.
I've had models come back to me, with a reduced rate, after I've already booked another model.
Sometimes you're made to feel like you're playing chicken on a country road.

Dec 23 25 08:04 pm Link

Photographer

Dmin99

Posts: 33

Mesa, Arizona, US

3 Leaves Left Imaging wrote:
I'd have to agree, I became comfortable paying $150 an hr (mostly non nude) but I have recently been taken aback when a model requested $200 for portrait/implied. And increasingly the $150 rate is inching up to $175 an hour. Yup, everything has become crazy expensive and I so wish I could keep paying the ever rising hourly rates, hell if I could afford it I'd pay$500 an hour. But I can't and I may have to just step back and just work some of my wonderful friends who model. It's all relative and $150 is about my limit.

Yeah... that ain't happening.
Your proximity to NYC is the issue.
I left Union City >50 years ago.
Here outside of Phoenix I pay AT MOST $100/hr. for nude work.
Look at my portfolio and the quality of my models.

Dec 24 25 03:31 pm Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

I won't begin to try and explain a models' perspective as to why they charge different rates, there are simply too many variables.

Each time I engage the services of a model, we negotiate the proposed conditions and if we can't arrive at a win win outcome for both parties we simply walk away.

Having said this, a model may decide to raise or lower her fee depending on the final use of the images.

I once read an article saying that 'super' models accepted much less to model on assignments that included shooting the cover of famous fashion magazines, because in itself getting the prestige of being considered a cover model resulted in increasing the model's worth.

Dec 25 25 11:01 am Link

Photographer

D L Photo

Posts: 79

Las Vegas, Nevada, US

Model MoRina wrote:
You know what else is high?
Groceries
Taxes
Rent
Utilities
Gas
Car prices

Hiring models is a luxury. What models need to make their businesses work has nothing to do with your ability to pay.

You can also blame facial recognition for why many hobbyists have exited. You can't rely on a stage name to keep a modeling hobby secret.  Used to be that many schoolteachers, librarians and people with government jobs could model on the side. Now, there are an unlimited number of places you can post pictures that make a model's privacy impossible. Those who are left are those who are 100% committed.

this may be why you have apparently done two (cell phone) shoots and live in Antarctica...jus saying

Jan 16 26 12:47 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

D L Photo wrote:
this may be why you have apparently done two (cell phone) shoots and live in Antarctica...jus saying

Lol.
I am laughing all the way to the bank.

Jan 16 26 02:21 pm Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

Have YOUR set rate and don't buckle. They can take it or leave it; it's no skin off your nose.

Jan 16 26 02:36 pm Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

Model MoRina wrote:
You know what else is high?
Groceries
Taxes
Rent
Utilities
Gas
Car prices

Hiring models is a luxury. What models need to make their businesses work has nothing to do with your ability to pay.

You can also blame facial recognition for why many hobbyists have exited. You can't rely on a stage name to keep a modeling hobby secret.  Used to be that many schoolteachers, librarians and people with government jobs could model on the side. Now, there are an unlimited number of places you can post pictures that make a model's privacy impossible. Those who are left are those who are 100% committed.

Some photographers appear to have a problem accepting the legitimate points of view of others.

Rather than having to deal with real people, they will likely be amongst the first to embrace AI models.

Jan 20 26 07:42 am Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

D L Photo wrote:
[this may be why you have apparently done two (cell phone) shoots and live in Antarctica...jus saying

This coming from someone who immediately removes access to their own MM Profile & Portfolio after each time they make a comment.

If you intend to criticise the Profile and/or Portfolio of other members, then perhaps you need find the courage to open and leave open your own account.

Otherwise, how does the old saying go? ... "Put up or Shut up!"

Jan 20 26 08:38 am Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

Lucifers_Corner wrote:
Have YOUR set rate and don't buckle. They can take it or leave it; it's no skin off your nose.

Unfortunately for photographers, your advice works both ways!

Jan 20 26 08:51 am Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

Camera Buff wrote:

Unfortunately for photographers, your advice works both ways!

I have zero problems saving my money.

Jan 20 26 05:57 pm Link

Photographer

Gold Rush Studio

Posts: 403

Sacramento, California, US

Model MoRina wrote:
What models need to make their businesses work has nothing to do with your ability to pay.

LOL. Then you charge $100,000 an hour, right? No? Why not?

Oh, wait. Because no one will pay you that much. It's too high a price.

ANY business has to factor the ability of their customer base to pay for their product or service. Or they can stand on their pride and go out of business.

Jan 21 26 02:16 pm Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Gold Rush Studio wrote:
LOL. Then you charge $100,000 an hour, right? No? Why not?

Oh, wait. Because no one will pay you that much. It's too high a price.

ANY business has to factor the ability of their customer base to pay for their product or service. Or they can stand on their pride and go out of business.

Sorry, I am not interested in schooling you if you would rather just get a "gotcha." My answer was directed at the OP. One person who says he can't afford model rates. Not every person who wants to hire models has this problem. A model has to charge enough to pay expenses and make a profit. If some random person thinks her rates are too high, that doesn't actually mean her rates are too high.

In my business, people tell me my prices are too high for them every single day. But I get as much work as I can handle at those prices. So clearly my prices aren't too high.. my prices are too high for some people. If I were to accept every lowball offer somebody wants to send me I would be so busy but I would make less money. What is the point of that?

Jan 21 26 02:46 pm Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

D L Photo wrote:
[this may be why you have apparently done two (cell phone) shoots and live in Antarctica...jus saying

Camera Buff wrote:
This coming from someone who immediately removes access to their own MM Profile & Portfolio after each time they make a comment.

If you intend to criticise the Profile and/or Portfolio of other members, then perhaps you need find the courage to open and leave open your own account.

Otherwise, how does the old saying go? ... "Put up or Shut up!"

I don't think he removed his own account,
I think he got banned/tossed for BIG misbehaving in another thread.....

Jan 22 26 08:54 am Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

Model MoRina wrote:
In my business, people tell me my prices are too high for them every single day. But I get as much work as I can handle at those prices. So clearly my prices aren't too high.. my prices are too high for some people. If I were to accept every lowball offer somebody wants to send me I would be so busy but I would make less money. What is the point of that?

Free market logic!
crazy, but it works more times than not.

Jan 22 26 08:57 am Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Chris Macan wrote:
Free market logic!
crazy, but it works more times than not.

smile Yes!
If you run yourself ragged chasing pennies, the dollars are going to someone else.
Also, a by product of not accepting lowball offers is that you tend to get much nicer, more respectful and sophisticated customers and, as a result, your life is better all the way around.

Jan 22 26 10:24 am Link

Photographer

Chris Macan

Posts: 13197

HAVERTOWN, Pennsylvania, US

Model MoRina wrote:
Also, a by product of not accepting lowball offers is that you tend to get much nicer, more respectful and sophisticated customers and, as a result, your life is better all the way around.

I have not found that bigger bankrolls automatically make anyone kinder, more respectful or even slightly sophisticated.....

Jan 22 26 01:22 pm Link

Photographer

Lucifers_Corner

Posts: 77

Decatur, Georgia, US

Chris Macan wrote:

I have not found that bigger bankrolls automatically make anyone kinder, more respectful or even slightly sophisticated.....

You'll find that money feeds a person's true nature, for money is seen as power.

Jan 22 26 08:00 pm Link

Photographer

Camera Buff

Posts: 1107

Maryborough, Queensland, Australia

Chris Macan wrote:
I don't think he removed his own account,
I think he got banned/tossed for BIG misbehaving in another thread.....

I believe that there are members who remove access to their MM Profiles and Portfolios between the times they are making comments in these Forums. Some are no longer active as photographers, but who still enjoy participating in the forums. I don't have a problem with this practice. The exception is with members who criticise the content of another member's portfolio when they themselves appear to be withholding their own info.

Jan 22 26 08:04 pm Link

Model

Model MoRina

Posts: 6749

MacMurdo - permanent station of the US, Sector claimed by New Zealand, Antarctica

Chris Macan wrote:
I have not found that bigger bankrolls automatically make anyone kinder, more respectful or even slightly sophisticated.....

I was referring to the fact that people who lowball tend to be the most difficult and unappreciative. For me, it's a sign that it is not someone who I want to do business with. People who understand and appreciate your value don't lowball.

It isn't related to how much money someone has necessarily.  A person who lowballs could have plenty of money.

Jan 23 26 06:10 am Link

Photographer

rxz

Posts: 1287

Glen Ellyn, Illinois, US

Model MoRina wrote:
You know what else is high?
Groceries
Taxes
Rent
Utilities
Gas
Car prices

Hiring models is a luxury. What models need to make their businesses work has nothing to do with your ability to pay.

To your post months ago, I totally agree.  But hobbyist "photographers" like myself, have the same issues.  Some of us can afford those increases better than others.  While some are probably just cheap. 

I've been photographing the female form for over 40 years.   While I can afford the increasing cost for everything, now I'm just scaling back.

Jan 24 26 10:35 am Link