Forums > General Industry > GWC.... Or Photographic Genius?

Photographer

CLT

Posts: 12979

Winchester, Virginia, US

Garald Todd wrote:
The shower/wet t-shirt set... wha???

There's a shower/wet t-shirt set? Where's that link again...

Oct 17 06 11:36 am Link

Photographer

CLT

Posts: 12979

Winchester, Virginia, US

42

Oct 17 06 11:38 am Link

Model

e-string

Posts: 24002

Kansas City, Missouri, US

CLT wrote:

Wow. I just learned a few things about you that I don't know how to properly process. Um... wanna shoot?

Don't act like a GWC, you're better than that. wink

Oct 17 06 11:41 am Link

Photographer

Rocksavage

Posts: 6

Reigate-Redhill, England, United Kingdom

e-string wrote:

Slightly perverted with great pictures. Hell, even I'm slightly perverted. I don't see that as a big problem if a photographer is too. lol

If he's a sexual predator, then it's a different story. I'll take the nice guy over that. (Unless the predator is a female photographer.)

Just out of interest, have you or any model you know ever tried to have sex with any photographers you've worked with, or does that only apply to male photographers? I'm assuming you're not sanctionning predatory female photographers, or indeed models?

Oct 17 06 11:45 am Link

Photographer

C R Photography

Posts: 3594

Pleasanton, California, US

Suzan Aktug wrote:
GWC.... Or Photographic Genius?

Neither, the man's a pioneer and sucessful.

Funny, the ad campaign is working since we're all yammering about it big_smile

Oct 17 06 11:46 am Link

Photographer

Garald Todd

Posts: 67

Dubai, Dubai, United Arab Emirates

CLT wrote:

There's a shower/wet t-shirt set? Where's that link again...

LMAO!

See Melissa's set. The more I look at it, the more I find it comical tongue. It's like, cliche GWC in some cases. There is that one where it has a girl hanging from a basket ball hoop in a swimsuit, you can just imagine the photographer angling in on the crotch shot lol.

Meh, all's fair in love and advertising.

-G

Oct 17 06 11:47 am Link

Model

e-string

Posts: 24002

Kansas City, Missouri, US

Thomas Gilder wrote:

Just out of interest, have you or any model you know ever tried to have sex with any photographers you've worked with, or does that only apply to male photographers? I'm assuming you're not sanctionning predatory female photographers, or indeed models?

I'm not sanctioning predatory anything, unless the other party is completely willing to go along with it. And in my case, if the photographer is a woman, there's a good chance I'd be willing to go along with it.

I have been attracted to photographers, but I've never acted on it.

Oct 17 06 11:51 am Link

Photographer

commart

Posts: 6078

Hagerstown, Maryland, US

Let's not say "art is easy, artlessness is hard"--that would be positively Orwellian; however, looking at the photographs in question, not the photography, and there's an enormous difference there, they look like snaps of average and comfortable people wearing average, comfortable stuff.  Perhaps it's fashion for the I'm-not-into-fashion market segment (a kick in the "softer side of Sears" pants on its way out the door).

Oct 17 06 11:51 am Link

Photographer

udor

Posts: 25255

New York, New York, US

Suzan Aktug wrote:
American Apparel Add Campaigns...

I'm very interested in getting an opinion on these adds. We have all this talk about GWC's, and after seeing these adds, they all look like GWC photos to me...

What does everyone else think?

http://www.americanapparel.net/gallery/ … index.html

I am not going to repost my GWC definition right now, but the quality of a photo or professional/amateur status or the camera gear being used is NOT something that defines a GWC, it's the intention of getting laid, using the camera.

Oct 17 06 11:51 am Link

Model

Terra Bryant

Posts: 63

Kent, Washington, US

hahahahahaha...
AHEM....

GWC

Oct 17 06 11:56 am Link

Model

e-string

Posts: 24002

Kansas City, Missouri, US

UdoR wrote:

I am not going to repost my GWC definition right now, but the quality of a photo or professional/amateur status or the camera gear being used is NOT something that defines a GWC, it's the intention of getting laid, using the camera.

The MM definition does say "amateur" though... or are you referring to your own personal definition?

Oct 17 06 11:56 am Link

Photographer

Mortonovich

Posts: 6209

San Diego, California, US

Do not dig them. The Lauren W. set, the shot with what appears to the photographers thumb on the models chin . . . stuff like that. No thanks.

I've never really agreed that just because a campaign generates talk or it makes money, that it's valid. Simply appealing to the lowest common denominator is not that impressive to me. There have to be some better reasons than just it lights up an internet chat board.

Just the shock to get people talking about the line. . . The talk is generally perceived as a success. I think there's a ton of ways to do it and some are better than others. I don't dig this approach. It's just a few notches removed than "Jackass" or Girls Gone Wild.

What I'm saying is I don't dig these simplistic approaches to bombard our senses despite all the supposed intent behind it. No, I'm not in their target audience and even when I was, I felt the same way.

Guess I didn't comment on the GWC topic but oh well.

Oct 17 06 12:02 pm Link

Photographer

CLT

Posts: 12979

Winchester, Virginia, US

Garald Todd wrote:
LMAO!

See Melissa's set. The more I look at it, the more I find it comical tongue. It's like, cliche GWC in some cases. There is that one where it has a girl hanging from a basket ball hoop in a swimsuit, you can just imagine the photographer angling in on the crotch shot lol.

Meh, all's fair in love and advertising.

-G

Ok, melissa's set is pretty meaningless, even in terms of advertising. I was an international business major back in college days so any business/marketing related stuff interests me and I take it with an open mind. But yeah... don't get some of the stuff on there.

Oct 17 06 12:02 pm Link

Photographer

GOTHIC HANGMAN STUDIOS

Posts: 208

New York, New York, US

steve_bevacqua wrote:
The stuff's kinda creepy imho.  Kind of makes me think of what Larry Flynt would do if he ever moved into the fashion world.

Larry Flynt has better taste then that IMHO....and it's just more commercial garbage thrust at teenagers! Myspace angles indeed...but it's a paycheck.

Oct 17 06 12:04 pm Link

Photographer

Tzalam

Posts: 548

Toronto, Ontario, Canada

The way I see it.
It's GWC Style and it's another version of the Calvin Klein heroin chique. (which i really hated on so many levels)

This one is a take off on the "ook at me and friends on myspace" look but properly exposed and sharp.

Still a cheap bash light type of shot.
I am not impressed but it works for the people it targets, I figure.
So photography crap. But if it sells the colths briliant.

Oct 17 06 12:04 pm Link

Photographer

Apothic Fire

Posts: 6132

Shakopee, Minnesota, US

Advertising...like art (photography) is subjective. That's the beauty of it.

Oct 17 06 12:07 pm Link

Photographer

CLT

Posts: 12979

Winchester, Virginia, US

UdoR wrote:
I am not going to repost my GWC definition right now, but the quality of a photo or professional/amateur status or the camera gear being used is NOT something that defines a GWC, it's the intention of getting laid, using the camera.

e-string wrote:
The MM definition does say "amateur" though... or are you referring to your own personal definition?

That's right. MM FAQ definition does not cover professionals who use their prefessions to see "nekkid" women that they would otherwise never see.

Oct 17 06 12:07 pm Link

Photographer

Stonekey Photography

Posts: 507

Wilmington, North Carolina, US

Yeah I am not really digging his work...

Oct 17 06 12:15 pm Link

Photographer

Mclain D Swift

Posts: 1279

Black Diamond, Alberta, Canada

Christopher Bush wrote:

*sigh*

no, you couldn't.

You're kidding, right?

Oct 17 06 12:46 pm Link

Photographer

La Seine by the Hudson

Posts: 8587

New York, New York, US

Advertising genius... Though definitely stealing somebody else's playbook, and not quite as effectively as the original.

Oct 17 06 01:22 pm Link

Photographer

La Seine by the Hudson

Posts: 8587

New York, New York, US

Christopher Bush wrote:
i can't believe i'm actually arguing about this, but...

that definition says nothing about technical prowess.  i maintain that most "gwc"s on this site would never shoot without "proper lighting".

This is something they'll never understand here. While most here are busily creating imagery that makes them look "professional," professionals are busily creating imagery that makes a statement about their brands' style directions.

This stuff is a step forward for an American-based house, but it's well behind Sisley (Bennetton's answer to Banana Republic, basically) in how to single-handedly turn cheap mall fashion into "fashion" with a few ad campaigns. Bruce Webber and his A&F campaigns are good in that regard, but they trail the, um, master (dare I use that term for Terry?) by a longshot.

Oct 17 06 01:26 pm Link

Photographer

Chris Beyond

Posts: 1526

Tustin, California, US

e-string wrote:
Considering the behavior of the company's creator and some of those who work for him... GWC.

Exactly! Ladies BEWARE! (Especially if you look like you're on drugs or look underage.)

Oct 17 06 01:27 pm Link

Photographer

Brian Diaz

Posts: 65617

Danbury, Connecticut, US

Mac Swift wrote:
You're kidding, right?

Thousands of people have looked at a Jackson Pollock painting and said, "My six-year-old could paint that!"

The appropriate response to that is:

"*sigh*

no, he couldn't."

Oct 17 06 01:37 pm Link

Photographer

CW Sr

Posts: 970

Columbus, Ohio, US

not a fan, not a fan at all

Oct 17 06 01:40 pm Link

Photographer

La Seine by the Hudson

Posts: 8587

New York, New York, US

Yet another thread for the photographic culture divide.

Oct 17 06 01:41 pm Link

Photographer

saverio

Posts: 722

Santa Monica, California, US

terrible!
there are gwc's with real talent, he's certainly not one!
this is a classic example of trying to achieve something, but being way off base.

Oct 17 06 01:49 pm Link

Photographer

Allure Vision

Posts: 1438

Atlanta, Georgia, US

This is garbage. I bet none of the models wanted an actual print from it. Let alone pay for one. I can care less about the companies bad standings and work ethics. It shows in their work. For most of us who are serious about what we do it shows. Even the GWC aspiring to be pro has more to offer.

Oct 17 06 01:56 pm Link

Photographer

Giacomo Cirrincioni

Posts: 22234

Stamford, Connecticut, US

saverio wrote:
terrible!
there are gwc's with real talent, he's certainly not one!
this is a classic example of trying to achieve something, but being way off base.

How do you know he's not exactly on base?  The imagery does not appeal to me, but then I would never wear their clothing either.  The imagery of Zegna, Armani, Guess or D&G do appeal to me and, as it turns out, I do wear their clothing.  So maybe the marketing geniuses have us pegged pretty well after all?

Oct 17 06 01:57 pm Link

Photographer

Allure Vision

Posts: 1438

Atlanta, Georgia, US

saverio wrote:
terrible!
there are gwc's with real talent, he's certainly not one!
this is a classic example of trying to achieve something, but being way off base.

I don't even think they were trying to achieve something other than taking a picture. I've seen better pictures taken on a disposable camera. LOL!

Oct 17 06 01:58 pm Link

Photographer

Allure Vision

Posts: 1438

Atlanta, Georgia, US

UdoR wrote:

I am not going to repost my GWC definition right now, but the quality of a photo or professional/amateur status or the camera gear being used is NOT something that defines a GWC, it's the intention of getting laid, using the camera.

you don't think someone behind this camera was trying to get laid?????

Oct 17 06 02:00 pm Link

Photographer

Jerry Avenaim

Posts: 97

Los Angeles, California, US

Marko Cecic-Karuzic wrote:

This is something they'll never understand here. While most here are busily creating imagery that makes them look "professional," professionals are busily creating imagery that makes a statement about their brands' style directions.

This stuff is a step forward for an American-based house, but it's well behind Sisley (Bennetton's answer to Banana Republic, basically) in how to single-handedly turn cheap mall fashion into "fashion" with a few ad campaigns. Bruce Webber and his A&F campaigns are good in that regard, but they trail the, um, master (dare I use that term for Terry) by a longshot.

Finally voices of reason... smile

A very effective technique if done correctly. Some that come to mind have been mentioned by Marko. For me, it was the infamous Calvin Klein campaign using 70's wood paneling, crappy carpet and dare I say "GWC" technique for the overall look and feel of the defining campaign/images/branding. Intent is everything in advertising. CK wanted a look that was a bit perverted and seedy. Gues what, it sold the brand.

Who shot that? Hmmmmm. Oh yeah, Steven Meisel smile

Oct 17 06 02:11 pm Link

Photographer

Giacomo Cirrincioni

Posts: 22234

Stamford, Connecticut, US

LOL!!!  Threads like this ALWAS crack me up and never cease to amaze me.

Men with power and influence trading what they can provide (money, fame, power) to younger (mostly) women who are gladly willing to take what is offered in exchange for sexual liaisons... 

You people act as if this were somehow new?  Like it came about with the invention of the internet or with GWCs?????

This is how the world has worked since day one and, while not for everyone, will continue until the extinction of our species...  The dynamics may change, roles may reverse, but the essential construct will never leave us - ever...

Oct 17 06 02:12 pm Link

Photographer

La Seine by the Hudson

Posts: 8587

New York, New York, US

Jerry Avenaim wrote:

Finally voices of reason... smile

A very effective technique if done correctly. Some that come to mind have been mentioned by Marko. For me, it was the infamous Calvin Klein campaign using 70's wood paneling, crappy carpet and dare I say "GWC" technique for the overall look and feel of the defining campaign/images/branding. Intent is everything in advertising. CK wanted a look that was a bit perverted and seedy. Gues what, it sold the brand.

Who shot that? Hmmmmm. Oh yeah, Steven Meisel smile

Ah yes, the infamous "kiddie porn" campaign. That one sure got people up in arms. And sold the brand.

Oct 17 06 02:20 pm Link

Photographer

MODELPHX

Posts: 89

Las Vegas, Nevada, US

The owner of this clothing company comes to the office in his underwear.  The whole idea of the ad campaign is to resemble "my space" and other sites like it.  It is supposed to relate to the market they are targeting.  But if you hate this photographer, then you have to hate a lot of other photogs.  I personally am not fond of David La Cheplle.  But who am I?

Oct 17 06 02:29 pm Link

Photographer

Michael Alan

Posts: 1499

Bayshore Gardens, Florida, US

Suzan Aktug wrote:
American Apparel Add Campaigns...

I'm very interested in getting an opinion on these adds. We have all this talk about GWC's, and after seeing these adds, they all look like GWC photos to me...

What does everyone else think?

http://www.americanapparel.net/gallery/ … index.html

Its all great stuff if he got paid for it and the client liked it. Again no one here is better than the next person because any one can take a picture and call it his own style.

Again, to make my point, check out Michael Going stuff. He only shoots with a SX70 camera... and his stuff is worth big bucks..

Michael

Oct 17 06 02:29 pm Link

Photographer

La Seine by the Hudson

Posts: 8587

New York, New York, US

Michael Alan wrote:
Its all great stuff if he got paid for it and the client liked it. Again no one here is better than the next person because any one can take a picture and call it his own style.

Again, to make my point, check out Michael Going stuff. He only shoots with a SX70 camera... and his stuff is worth big bucks..

Michael

Michael Going was an instructor of mine in art school, and an inspirational one at that. He helped me get over a few mental blocks I was having at the time. I'm glad to hear he's still going. His stuff was great, and he had a certain "unflappable" quality to him (a sort of single-minded determination you could say) that I've long strived to emulate.

Oct 17 06 02:31 pm Link

Photographer

Mclain D Swift

Posts: 1279

Black Diamond, Alberta, Canada

Brian Diaz wrote:

Thousands of people have looked at a Jackson Pollock painting and said, "My six-year-old could paint that!"

The appropriate response to that is:

"*sigh*

no, he couldn't."

Oh horse shite.  Those images have nothing indicating any great level of photographic skill.  Please.  They are nothing more than snap shots.  If that was the intention of the shoot then fine, otherwise those are some piss poor images for any one with some degree of photographic knowledge.

Oct 17 06 03:04 pm Link

Photographer

saverio

Posts: 722

Santa Monica, California, US

Jerry Avenaim wrote:
Finally voices of reason... smile

A very effective technique if done correctly. Some that come to mind have been mentioned by Marko. For me, it was the infamous Calvin Klein campaign using 70's wood paneling, crappy carpet and dare I say "GWC" technique for the overall look and feel of the defining campaign/images/branding. Intent is everything in advertising. CK wanted a look that was a bit perverted and seedy. Gues what, it sold the brand.

Who shot that? Hmmmmm. Oh yeah, Steven Meisel smile

huge difference between the great campaign you mention, ck and meisel, and this junk!  if i were the canadian owner of the american based aa, i would recruit from myspace self shot images and then create a campaign?  it would be a lot better!  saverio

Oct 17 06 03:12 pm Link

Photographer

James Jackson Fashion

Posts: 11132

Philadelphia, Pennsylvania, US

Christopher Bush wrote:
this has been done already, quite thoroughly.  search the forums.

this whole conversation has been done before...

And I hate terry richards.

Oct 17 06 04:51 pm Link

Photographer

former_mm_user

Posts: 5521

New York, New York, US

Mac Swift wrote:

Those images have nothing indicating any great level of photographic skill.

hmmm....dare i ask....

please define photographic skill

Oct 17 06 04:54 pm Link