Forums > Photography Talk > New Hasselblad (finally) announced and released

Photographer

Studio NSFW

Posts: 761

Pacifica, California, US

https://store-na.hasselblad.com/products/907x-cfv-100c

The 907x now is available with a 100MP BSI sensor back.  The 50MP version (and Hasselblad color science, and Hasselblad glass) triggered my only platform shift in the last 10 years (away from Phase One).  It’s absolutely not a camera for everyone, but I’m super excited it finally got to market after 3 years of rumors. Compared to any Phase One back including the IQ4-150, the Hasselblad versions are so much nicer to use on a technical camera -no weird ass two shot cable required.

And, before someone sniffs “Well, that’s the same sensor as the Fuji”…perhaps, but just as you could load identical rolls of film into a ‘Blad, or a Yashicamat or a Kiev or whatever, it’s not just the sensor…it’s the glass, and the build quality…and I cannot say enough good things about Hasselblad color science - the Kodak/Imacon heritage in the digital technology shines through and I find that my post production color grading time has decreased significantly using Phocus compared to Phase One (or Canon) in Capture One.

Jan 24 24 05:53 am Link

Photographer

Chris Macan

Posts: 12965

HAVERTOWN, Pennsylvania, US

it's a cute little thing too...
Kind of retro looking, and quite the stubby as well.

https://store-na.hasselblad.com/cdn/shop/files/H_2107____5_960x960@2x.png?v=1705912310

Jan 24 24 06:43 am Link

Photographer

Chris Macan

Posts: 12965

HAVERTOWN, Pennsylvania, US

Double Post.....

Jan 24 24 06:43 am Link

Photographer

CraigBlankPhoto

Posts: 81

Redondo Beach, California, US

A trifecta of imaging possibilities.

Jan 24 24 01:36 pm Link