Forums > General Industry > Right to Privacy Case in NYC

Photographer

Ty Simone

Posts: 2885

Edison, New Jersey, US

Link here

For those following Right to Privacy versus Art, this is a case to closely watch.

A quick overview:
Photographer Takes a picture of a man in times square.
Photographer puts it in a book she then sells.
Person finds Picture.
Person is suing under Right to Privacy to get a portion of the proceeds.

It is an open shot, meaning he was a pedestrian in Times Square, and not a model. No release. No agreement. He had no knowledge the picture was taken.

The general opinion seems to be that the man will lose (amoungst those I talked to)
This will definately affect the RoP issues in the NY area.

Their is no similiar case in the courts for that area.
It will also clarify what is Commercial i.e. is an Artist selling pictures in a book considered Commercial - an extension of the current courts believes which is that the image must endorse a product or service - or Does a art photographer get the same protection as a photojournalist (which can not be sucessfully sued for something similiar)

Follow this one closely if you take any kind of candid shots.

Aug 08 05 07:05 am Link

Photographer

Justin N Lane

Posts: 1720

Brooklyn, New York, US

Photojournalism is essentially commercial photography, so it'll be interesting to see how this one plays out. 

Since NYC has absolutely no respect for right to privacy in general (social commentary), I don't see how this guy stands a chance in court smile

Aug 08 05 07:46 am Link

Photographer

Brian Diaz

Posts: 65617

Danbury, Connecticut, US

Journalism is based on that which is newsworthy.  A guy in a hat isn't necessarily newsworthy.

Aug 08 05 08:10 am Link

Photographer

studio36uk

Posts: 22898

Tavai, Sigave, Wallis and Futuna

Posted by Ty Simone: 
Link here

For those following Right to Privacy versus Art, this is a case to closely watch.

Follow this one closely if you take any kind of candid shots.

QUOTE FROM ARTICLE: "...The friend recommended Nussenzweig contact Goldberg, the lawyer said. The suit claims Nussenzweig suffered "severe mental anguish, emotional distress, humiliation and embarrassment." He wants a cut of photos already sold and a ban on any displays...."

COMMENT: As the artist can sell, and has sold, prints for silly money prices - guess what this is REALLY about? Prints of this image have been sold for $20K each.

ISTR when the story first broke that there was also some reference to diCorcia using the particular image in promotion of the book. If that is the case, then the image WAS clearly used commercially as a promotional device for the book itself - and stepped beyond the permitted use in NY State on the image rights issue. Otherwise there is a defence of editorial use of it, if it only appeared WITHIN the book.

There is existing and clearly framed law in NY on such commercial usage. The plaintiff may, indeed, loose this one on the mere taking; exhibition in a gallery; sale of prints; or inclusion in the book... but could win if it is shown that there was a commercial conversion in promoting the book and perhaps even in promoting a gallery showing.

I'd be surprised if it is not settled out of court leaving the underlying legal questions unanswered.

Studio36

Aug 08 05 08:12 am Link

Photographer

Ty Simone

Posts: 2885

Edison, New Jersey, US

Posted by studio36uk: 

Posted by Ty Simone: 
Link here

For those following Right to Privacy versus Art, this is a case to closely watch.

Follow this one closely if you take any kind of candid shots.

QUOTE FROM ARTICLE: "...The friend recommended Nussenzweig contact Goldberg, the lawyer said. The suit claims Nussenzweig suffered "severe mental anguish, emotional distress, humiliation and embarrassment." He wants a cut of photos already sold and a ban on any displays...."

COMMENT: As the artist can sell, and has sold, prints for silly money prices - guess what this is REALLY about? Prints of this image have been sold for $20K each.

ISTR when the story first broke that there was also some reference to diCorcia using the particular image in promotion of the book. If that is the case, then the image WAS clearly used commercially as a promotional device for the book itself - and stepped beyond the permitted use in NY State on the image rights issue. Otherwise there is a defence of editorial use of it, if it only appeared WITHIN the book.

There is existing and clearly framed law in NY on such commercial usage. The plaintiff may, indeed, loose this one on the mere taking; exhibition in a gallery; sale of prints; or inclusion in the book... but could win if it is shown that there was a commercial conversion in promoting the book and perhaps even in promoting a gallery showing.

I'd be surprised if it is not settled out of court leaving the underlying legal questions unanswered.

Studio36

If the image was used for promotion of the book, Then it will put to the test the Tiger Woods Case.
There, The image was in a brochure for the sale of the print (hence promoting it) yet the court their ruled that it is still not commercial because the print itself was the product and use of it in promotion of the product is not covered in RoP (sort of a paraphrase of what was said.)

I do not think they will settle.
I think the lawyers want to clarify commercial use because if the plaintiff wins, suits will open up all over the place.....

Aug 08 05 08:29 am Link

Photographer

John Van

Posts: 3122

Vienna, Wien, Austria

I surely hope the photographer will win. It would be just too ridiculous if a picture taken in one of the most public places in the world that doesn't show the subject in any derogatory manner would be considered an invasion of privacy.

That being said, movie productions in NYC often have big signs around their shooting area warning anybody that if they appear unintentionally in the shot, they will not be entitled to compensation. They basically give up all their rights by passing the signs, or at least that's what the movie producers hope to accomplish.

Aug 08 05 08:32 am Link

Photographer

XtremeArtists

Posts: 9122


$20,000 each is the most important part of the article...

Aug 08 05 08:35 am Link

Photographer

Brian Diaz

Posts: 65617

Danbury, Connecticut, US

It doesn't sound like a privacy issue to me.  It sounds like a publicity issue.

Just because you go out in public, you don't automatically waive your right to control the use of your image.

Aug 08 05 08:36 am Link

Photographer

Yuriy

Posts: 1000

Gillette, New Jersey, US

Due to reasonable expectation of privacy he has no claim. And, for the most part only images used in advertising have to be released (Most of the time to prevent a situation like this). So unless the photograph was used in advertisements to promote the book... The photographer will win.
Although the sad thing being that the photographer will have to kill time in court, money on a lawyer, etc.

Aug 08 05 08:44 am Link

Photographer

studio36uk

Posts: 22898

Tavai, Sigave, Wallis and Futuna

Posted by Ty Simone: 

If the image was used for promotion of the book, Then it will put to the test the Tiger Woods Case.
There, The image was in a brochure for the sale of the print (hence promoting it) yet the court their ruled that it is still not commercial because the print itself was the product and use of it in promotion of the product is not covered in RoP (sort of a paraphrase of what was said.)

I do not think they will settle.
I think the lawyers want to clarify commercial use because if the plaintiff wins, suits will open up all over the place.....

It is interesting that the exact phrase in the NY privacy law is [or in the course of] "for trade" and does not refer to the more narrow legal construction of the phrase "commercial use" in this case or in the ordinary torts on privacy, but rather for use in the general course of trade (e.g. the mere sale of the image).  I have a copy of the section of law somewhere but can't find it right at the moment.

Also interesting that the phrase "in trade," or usually written as "in the course of trade," is well represented in copyright and trademark law... so the courts will have ample guidance on the usual meaning of the phrase.

The value of the claim against deCorcia, BTW, is $1.6 million.

Studio36

Aug 08 05 08:50 am Link

Photographer

Ty Simone

Posts: 2885

Edison, New Jersey, US

Posted by studio36uk: 
It is interesting that the exact phrase in the NY privacy law is [or in the course of] "for trade" and does not refer to the more narrow legal construction of the phrase "commercial use" in this case or in the ordinary torts on privacy, but rather for use in the general course of trade (e.g. the mere sale of the image).  I have a copy of the section of law somewhere but can't find it right at the moment.

The value of the claim against deCorcia, BTW, is $1.6 million.

Studio36

That will raise even more issues. Is the broader application considered constitutional?
interesting......

Aug 08 05 08:59 am Link

Photographer

studio36uk

Posts: 22898

Tavai, Sigave, Wallis and Futuna

Posted by Ty Simone: 

That will raise even more issues. Is the broader application considered constitutional?
interesting......

Sorry Ty, I posted this as an edit to my first post but perhaps should have posted it after your comment:

STUDIO36: Also interesting that the phrase "in trade," or usually written as "in the course of trade," is well represented and interpreted in copyright and trademark law... so the courts will have ample guidance on the usual meaning of the phrase.

Then to answer your note above, I would say YES it is constituional in practice to see a difference between straight commercial use as most photogs recognise it (conversion to, say, an advert vs editorial use) and the mere sale of an image for profit as seems to be the case in this instance under the NY privacy law.

The taking of the image and only the publishing, exhibition or display of it does not seem to raise to the level of a privacy case... but the commercialisation and sale of copies of it would, at first glance, seem to. That is the hinge on which this case seems to swing.

Studio36

Aug 08 05 09:09 am Link

Photographer

studio36uk

Posts: 22898

Tavai, Sigave, Wallis and Futuna

FOUND IT:

Link: NY STATE CONSOLIDATED LAWS  - CIVIL RIGHTS - PRIVACY

ARTICLE 5 Right of Privacy
Section  50.  Right of privacy

Sec.50. Right  of privacy. 
A person, firm or corporation that uses for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person, or if a  minor of his or her parent or guardian, is guilty of a misdemeanor.

and

Sec.51. Action for injunction and for damages. 
Any person whose name, portrait or picture is used  within  this  state for advertising purposes or for the purposes of trade without the written consent first obtained as above provided may  maintain  an  equitable  action  in  the supreme  court  of this state against the person, firm or corporation so using his name, portrait or picture, to prevent  and  restrain  the use thereof; and may also sue and recover damages for any injuries sustained by reason of such use and if the defendant  shall  have  knowingly used such  person`s  name, portrait or picture in such manner as is forbidden or declared to be unlawful by section fifty of this article,  the  jury, in  its  discretion, may award exemplary damages.  But nothing contained in this article shall be so construed as to prevent any person, firm  or corporation   from   selling  or  otherwise  transferring  any  material containing such name, portrait or picture in whatever medium to any user of  such  name,  portrait  or picture, or to any third party for sale or transfer directly or indirectly to such a user,  for  use  in  a  manner lawful under this article; nothing contained in this article shall be so construed as to prevent any person, firm or corporation, practicing  the profession  of  photography, from exhibiting in or about his or its establishment specimens of the work of such  establishment,  unless  the same  is  continued  by  such person, firm or corporation after written notice objecting thereto has been given by  the  person  portrayed;  and nothing  contained  in  this article shall be so construed as to prevent any person, firm or corporation from using the name, portrait or picture of  any  manufacturer  or dealer in connection with the goods, wares and merchandise manufactured, produced or dealt in by him which he has sold or  disposed  of  with such name, portrait or picture used in connection therewith; or from using the name, portrait or picture  of  any  author, composer  or artist in connection with his literary, musical or artistic productions which he has sold or disposed of with such name, portrait or picture used in connection therewith.

NOTE: Ty, this is actually a worse situation then I recalled it from memory of the law. It would also seem to bar display away from a fixed land based business address [such as the photographer's actual studio or office]... e.g in a gallery or on the Internet, as those uses wouldn't clearly fall within the "exhibiting in or about his or its establishment" wording.

Studio36

Aug 08 05 09:56 am Link

Photographer

Ty Simone

Posts: 2885

Edison, New Jersey, US

Studio36,
Thanks for the law quote.
This case will definitely be an interesting one to follow.
I think the problem may be in what is "The Purpose of Trade"
to start, and if the court thinks that is overly broad, then the law comes down until fixed (or the court can decide what it means)
Then comes the reasonability test.

I think that is where this will fail.
Think of it this way.
On New Years Eve, In Time Square, Millions of people are photographed (or video taped with is actually multiple simultaneous photographs) watching the ball drop.
There is no doubt that every one of those television broadcasts are for purpose of trade, because they sell advertising directly for that particular event.
They have also sold the complete video on at least one occassion.

Should they have had to have 1 million written waivers?

What about pictures taken at rock concerts, public events etc?
They are also sold commercially.

I think the Court will strike down or severly limit this law.
It does seem to infringe on the First amendment rights of an artist over the first amendment rights of the person (although no where in the first Amendment does it show any "right to privacy")

Shall be extremely interesting.

Aug 09 05 08:45 am Link