Forums > General Industry > ...a funny question about top designers-

Model

jade83

Posts: 2253

Columbia, Missouri, US

We know they all love the attention, but which decade was it that they moved away from "practical with luxury" to mostly "wacky shock value" stuff?

Jun 27 06 06:28 pm Link

Model

AuLa

Posts: 1176

West Hollywood, California, US

Mossimo? We all know what happened to him.

Jun 27 06 06:31 pm Link

Photographer

Emeritus

Posts: 22000

Las Vegas, Nevada, US

Not all of them have.  But here are three facts for you to consider:

1.  Many of the pieces (sometimes nearly all of them) shown by a designer are not intended for anyone to actually buy and wear.  Rather, they show the development and exploration of a theme or an idea for which they hope their line will become known.  Actual, real clothes come later.  In such cases, the clothes shown on the runway are similar to the concept cars shown at car shows.

2.  The purpose of a show is often not to sell clothes per se, but to make the designer known (or keep them in the public eye).  "Practical" isn't the best way to do that.

3.  Some designers have little intention of selling clothes at all.  In fact, in some big fashion venues such as NY Fashion Week, the designer actually makes money on the show by promotional tie-ins and sponsorships.  In those cases, the show is the product, not the clothes.

Jun 27 06 06:39 pm Link

Model

Electra T

Posts: 15462

Brooklyn, Indiana, US

jade83 wrote:
We know they all love the attention, but which decade was it that they moved away from "practical with luxury" to mostly "wacky shock value" stuff?

Dunno. I think shock value has always been in fashion. Corsets? Eventually it came to how small you could get your waist. Bras..how close i can get my boobs to my chin lol. High heels...3 inches 5, 6inches??I think Gaultier is a crazy mother and Mcqueen.

Jun 27 06 06:40 pm Link