Forums > General Industry > Percentage Split For Pay Model Site

Photographer

Indochine

Posts: 609

Los Angeles, California, US

I may be partnering with a model to develop a pay website. No porn, just soft core and glamour photography. The model is not a name yet by any means, but her star is on the rise (increasing music videos appearances, magazine features, etc.)

Still, she's fairly unsophisticated in matters of technology, copyright, etc. She has no manager or agent and--drum roll please--no computer!

With that said, I will be constructing the web site, securing the copyright (I'm a lawyer), taking the photos, and promoting the site online. She will be modeling, possibly providing some clothing for the shoots, participating on message boards (once she gets a computer), and promoting the site through word of mouth.

Given that, what seems like a fair split for profits? What's standard, if anyone knows? Thanks.

Thanks.

May 04 06 08:37 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

I do 50-50, without her there is no site. sure there is a lot of work on your end, but again without her there is no site, thus no money.

May 04 06 08:40 pm Link

Photographer

Joe Koz

Posts: 1981

Lititz, Pennsylvania, US

The trick is to keep in mind the split should be on the NET Profit ... after expenses.

If you do $1,000 in sales (GROSS) and have expenses (hardware, software, hosting charges, did you spring for sandwhiches for the shoot?) of $300, then your NET is $700 and that's what you split. Make sure both you and she understand the difference between Gross and Net! It'll save a bunch of nasty surprises.

May 04 06 08:49 pm Link

Model

Nicholi

Posts: 793

Fort Lauderdale, Florida, US

i would say 50-50 is fair too. both of you are putting alot of effort into the site, so you should get equal compensation.

May 04 06 08:50 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

Joe Kozlowski wrote:
The trick is to keep in mind the split should be on the NET Profit ... after expenses.

If you do $1,000 in sales (GROSS) and have expenses (hardware, software, hosting charges, did you spring for sandwhiches for the shoot?) of $300, then your NET is $700 and that's what you split. Make sure both you and she understand the difference between Gross and Net! It'll save a bunch of nasty surprises.

exactly.

May 04 06 08:54 pm Link

Photographer

Moraxian

Posts: 2607

Germantown, Maryland, US

50-50 of the net is probably the best solution and certainly the easiest.

May 04 06 08:55 pm Link

Photographer

area291

Posts: 2525

Calabasas, California, US

Pay her based purely on being a contractor.  Pay her (x) amount for shooting and be done with all of the accounting crap, give her a 1099 at the end of the year.

May 04 06 08:59 pm Link

Model

Nicholi

Posts: 793

Fort Lauderdale, Florida, US

ah yes, 50-50 of the net profits...don't want to give her $1000 if you spent $400 on props, hosting, etc... and only end up with 600 for yourself.

May 04 06 08:59 pm Link

Photographer

Gibson Photo Art

Posts: 7990

Phoenix, Arizona, US

Joe Kozlowski wrote:
The trick is to keep in mind the split should be on the NET Profit ... after expenses.

If you do $1,000 in sales (GROSS) and have expenses (hardware, software, hosting charges, did you spring for sandwhiches for the shoot?) of $300, then your NET is $700 and that's what you split. Make sure both you and she understand the difference between Gross and Net! It'll save a bunch of nasty surprises.

If I were to do a paysite this is what I would do.

Aaron

May 04 06 09:04 pm Link

Photographer

American Glamour

Posts: 38813

Detroit, Michigan, US

If you are going to do a percentage deal, it is much easier to base it on gross.  Calculate what you think your expenses will be and then give her a fair percentage based on gross.  For example if you think your expenses will be 25%, then give her 37.5%.

The reason I say that is then the billing company, such as ccBill will distribute her check automatically and also give her the 1099 at the end of the year.  There is no room for suspicion since you aren't handling the money.  Likewise, she will be paid promptly every week so there will be no issues.

If you take it out of net and handle the money yourself she will always wonder if you are being honest.

If you must do a percentage deal (rather than just paying her for her time), make it gross and it will be a lot simpler.

May 04 06 09:09 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

Alan from Aavian Prod wrote:
If you are going to do a percentage deal, it is much easier to base it on gross.  Calculate what you think your expenses will be and then give her a fair percentage based on gross.  For example if you think your expenses will be 25%, then give her 37.5%.

The reason I say that is then the billing company, such as ccBill will distribute her check automatically and also give her the 1099 at the end of the year.  There is no room for suspicion since you aren't handling the money.  Likewise, she will be paid promptly every week so there will be no issues.

If you take it out of net and handle the money yourself she will always wonder if you are being honest.

If you must do a percentage deal (rather than just paying her for her time), make it gross and it will be a lot simpler.

I consider the fee the billing company takes out as part of the business expense.the billing company sends the check to whoever sat up the billing account, and that is not always the model. as for the model thinking you are screwing her over, I show them the sales report on the billing company website.There is no way for me to tamper with that information.Which billing company pays weekly? Every single one I know of , including ccbill pays out monthly.

May 04 06 09:12 pm Link

Photographer

Arizona Shoots

Posts: 28822

Phoenix, Arizona, US

area291 wrote:
Pay her based purely on being a contractor.  Pay her (x) amount for shooting and be done with all of the accounting crap, give her a 1099 at the end of the year.

Yep.

May 04 06 09:21 pm Link

Photographer

American Glamour

Posts: 38813

Detroit, Michigan, US

Glamour Boulevard wrote:
I consider the fee the billing company takes out as part of the business expense.the billing company sends the check to whoever sat up the billing account, and that is not always the model. as for the model thinking you are screwing her over, I show them the sales report on the billing company website.There is no way for me to tamper with that information.Which billing company pays weekly? Every single one I know of , including ccbill pays out monthly.

I understand your point, but you can tell the billing company to split the fees between the people they send the checks to.  I do it all the time.  They will also send multiple checks at no charge.  ccBill pays every Monday, not once a month.

I am not telling you what percentage to give her, but if you do percentages, it really is simpler just to do a gross deal and let them take care of everything.

I don't do percentage deals.  I simply pay talent and that is that.

May 04 06 09:25 pm Link

Photographer

Henri3

Posts: 7392

Minneapolis, Minnesota, US

Hey- I'm also looking into this- but not being a geek-techhead- would rather just shoot and design a layout.
And have someone who has the time- configure, run a site..  What's a good way to learn about such things- pay sites,hosting,

Have discussed it with couple model/actors- a multimedia entertainment-promotional/glamour site but don't know where to head next. Pay sites for dummies perhaps. Is there a website (course there is) that has forums,info,leads,tips etc.

May 04 06 09:45 pm Link

Photographer

PDXImaging

Posts: 1476

Lake Oswego, Oregon, US

area291 wrote:
Pay her based purely on being a contractor.  Pay her (x) amount for shooting and be done with all of the accounting crap, give her a 1099 at the end of the year.

That's what I'd do...  Do you really want to have to share year end financial data, bicker over what's an allowable expense versus what is not, collection issues, charge backs  and the like (will she refund money if such is overpaid?), much less open yourself to litigation if the dispute isn't resolved?  This isn't going to be your only model if the site is to be successful, so why set the "share and share alike" precedent?  Now if the site is actually this one particular model's doing, featuring her and only her, that's a different story...  I'd charge her your going rate for legal work/expenses, take that off the top if she can't pay up front, and factor in a percentage for your non-legal time if you think the site may be income producing... (be leary of providing legal services for no charge, someday she'll be sitting around saying "my lawyer does it for free..." and you'll find all the pro bono work you want knocking at your door and your malpractice insurance exposed...).

May 04 06 09:54 pm Link

Photographer

Indochine

Posts: 609

Los Angeles, California, US

Thanks to everyone who responded. This site is going to be highly specialized, particularly for this model. We are planning to do some unique things that haven't been done to my knowledge, so I'm not sure that a flat fee will work. She will definitely feel that too much is being asked of her and that she's not getting enough.

However, I am increasingly starting to think that the flat fee would be the best arrangement.

May 04 06 10:17 pm Link

Photographer

Indochine

Posts: 609

Los Angeles, California, US

Anymore opinions on this? Anyone (other than Alan) who's had some actual experience in this regard.

May 07 06 05:39 pm Link

Photographer

Jay Kilgore

Posts: 798

Edina, Minnesota, US

I've been doing this for 6 years now and will say that unless the girl is a total knock out, offering revshare is silly.

In my six years of doing this, I've found the girls to flake out after the first few shoots. Why? cause they all want 1k day one of opening. This for the most part, never happens (unless you've been networking and building up a following. or know some people who will push it.) By paying her per shoot, she will have cash in hand and that will be motivation enough.

Now once the site is up and going and you've made back what you paid her out of pocket, THEN start to discuss revshare, but even then start out small, i.e. pay her 350.00 per shoot and give her 10% of the sites income IF she does ontime cam chats and posts on her members message board.

Worst thing you can do is give away the ranch before signing the mortage. I've been burned several times doing it your way.

May 07 06 09:57 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

mag-jr wrote:
Worst thing you can do is give away the ranch before signing the mortage. I've been burned several times doing it your way.

If giving the model a 50-50 split, it is the members ranch you are giving away and not your own. If you shoot right, you can get 6 months to a year of content shot in one day, 12 sets, post one set a month.

May 07 06 10:02 pm Link

Photographer

Joe Koz

Posts: 1981

Lititz, Pennsylvania, US

Having gotten past the GROSS vs. NET concepts .... frankly, those who favor paying a flat rate for a shoot and be done with it rather than doing a rev split are the one's who are making the most sense.

You shoot, you do post production, you handle studio expenses and catering (even if it is a 6-pack of bottled water). You manage the server - or the relationship with the provider. You keep the books and pay the bills ... and ... the BIG AND ... you provide all the start up investment ... not to mention your investment in photo equipment. And the model does what to support her part of the split?

If it bombs, you loose big time. Weigh her risk against yours when you try to figure what the split should be. If you stand to loose everything while she has nothing to loose ... what's the fair split on the income?

May 07 06 10:12 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

Joe Kozlowski wrote:
If it bombs, you loose big time.

I had one that bombed. How much did I lose? the cost of the domain name, 10 bucks, and about 50 bucks in hosting. I already had the equipment and server.The losing big time comment can hold water if you start out with nothing and then have to buy the camera equipment, the domain, the hosting, pay the model per shoot,etc.

If you split the profits with them 50-50, none of the money the model gets is out of your pocket, it comes from the members. If I have learned one thing through starting a business, it is,,,,invest someone ELSES money, not your own.

May 07 06 10:16 pm Link

Photographer

Indochine

Posts: 609

Los Angeles, California, US

Looks like the majority is saying do the buy out deal. I don't think she will go for that.

I like the suggestion of the buy out with a percentage of profits on the condition of message board participation, etc. Good input guys. Thanks.

May 07 06 10:43 pm Link

Photographer

Michael Bell

Posts: 925

Anaheim, California, US

Promoting it by word of mouth? You wont make much at all. You need many affilaites and a good cash program. You cant generate enough traffic by promting it yourself, you need affiliates with tons of traffic already in place to send it your way. Contact other webmasters with cash programs and do your homework before jumping into the paysite world because a site that doesnt make anything isnt worth the time, effort and money put into it.

Our models usually get 25%. If the site does well, it can go up. They also make money by promoting their site with link codes thru the cash program and they make 50% of the sales that go thru them, plus their 25%. Things they sell in their store and also things they sell at trade shows, they get to keep that profit.

May 07 06 10:53 pm Link

Photographer

Indochine

Posts: 609

Los Angeles, California, US

MichaelBell wrote:
Promoting it by word of mouth? You wont make much at all. You need many affilaites and a good cash program. You cant generate enough traffic by promting it yourself, you need affiliates with tons of traffic already in place to send it your way. Contact other webmasters with cash programs and do your homework before jumping into the paysite world because a site that doesnt make anything isnt worth the time, effort and money put into it.

Yeah, I know about affiliates. The world of softcore "urban" wesbites is significantly different than any other. While recipricol links and the direction of web traffic is important, the interest is mainly generated for pay urban website one of three ways:

1. Magazine and music vid appearances by the model;

2. Message boards; and

3. Model interaction on free boards like Yahoo Groups.

May 07 06 10:59 pm Link

Photographer

Jay Kilgore

Posts: 798

Edina, Minnesota, US

Glamour Boulevard wrote:

If giving the model a 50-50 split, it is the members ranch you are giving away and not your own. If you shoot right, you can get 6 months to a year of content shot in one day, 12 sets, post one set a month.

Here in lies the problem.

Most people think putting together a website is shooting models, designing a site and bam you have money.

As I said, been doing this for six years and I can tell you thats the EASY part. The difficult part is the countless hours spent networking, making connections fixing hosteds and potd's, adding that stuff.

No way possible you can get a years content in a day. Figure for most major third party processors, you're going to need 1k photos. figure each set is 60-100 photos. Update three times a week = 300 photos times 52 = 15,600 images roughly. Also figure you're going to be SMART and have at LEAST a years content on reserve in case she bails half way through the site and you want to save face with those who chose to promote you.

YOU will be the one up and working for 12-17 hours per day creating galleries, submitting those galleries, fixing your hosteds, fixing your potd making your affiliates are taken care of. Why should the model get half when all she's doing is showing up for shoots? You're paying for the different venues, designs and upkeep of the site.

Theres a lot more work involved in having a somewhat successful paysite then just photography. This is the very reason I went out and got a 9-5 job. The months of not seeing my kids cause I'm trapped in front of a pc began to drive me crazy.

May 07 06 11:08 pm Link

Photographer

Jay Kilgore

Posts: 798

Edina, Minnesota, US

Glamour Boulevard wrote:

I had one that bombed. How much did I lose? the cost of the domain name, 10 bucks, and about 50 bucks in hosting. I already had the equipment and server.The losing big time comment can hold water if you start out with nothing and then have to buy the camera equipment, the domain, the hosting, pay the model per shoot,etc.

If you split the profits with them 50-50, none of the money the model gets is out of your pocket, it comes from the members. If I have learned one thing through starting a business, it is,,,,invest someone ELSES money, not your own.

I pay 500.00 per month for server

I pay around 700-1k for designs

I pay to get hosted galleries created

I spend countless hours networking and promoting

If she bails I lose big time.

Your a photographer, you know first hand the shoot itself is just a part of the process, why pretend its different with a site if you say you've done some before?

May 07 06 11:11 pm Link

Photographer

Patrick Walberg

Posts: 45475

San Juan Bautista, California, US

mag-jr wrote:

I pay 500.00 per month for server

I pay around 700-1k for designs

I pay to get hosted galleries created

I spend countless hours networking and promoting

If she bails I lose big time.

Your a photographer, you know first hand the shoot itself is just a part of the process, why pretend its different with a site if you say you've done some before?

Server, $500 a month?  That's very steep for even a dedicated server.   I pay $150 and it's unlimited, plus carrys my billing system.  I keep mail and name servers bounced from other locations and am ready to auto switch if there is ever a problem.  My sites are online 24/7 at a rate of 99.7% with a little down at off peak times for maintence.

May 08 06 12:44 am Link

Photographer

Jay Kilgore

Posts: 798

Edina, Minnesota, US

Patrick Walberg wrote:

Server, $500 a month?  That's very steep for even a dedicated server.   I pay $150 and it's unlimited, plus carrys my billing system.  I keep mail and name servers bounced from other locations and am ready to auto switch if there is ever a problem.  My sites are online 24/7 at a rate of 99.7% with a little down at off peak times for maintence.

I have several database driven sites, so I have my databases on a different server to keep as much stress off the home box as possible. Not to mention my key box is loaded (2Raid 200gig drives, 4gigs of ram on a dual xeon processor blah blah blah.  Not only does it make backing them up easy, but one of my db driven sites gets around 120k uniques per day so imagine the toll that would have on one macheine. This is a vbulletin board mind you. Not to mention my cms is db driven as well as consistent backups and good stuff.

May 08 06 07:18 am Link