Forums > General Industry > Photoshoots involving alcohol

Photographer

Doug Vosler Photo Arts

Posts: 191

Breezy Point, Minnesota, US

I thought I had read somewhere int he past that a model needs to be 21+ in the US in order to be depected in photos that involve drinking or alcohol.

Does anyone know a good link where this could either be supported or denied?  I tried searching and didn;t have any luck.

Dec 29 05 02:41 pm Link

Photographer

D. Brian Nelson

Posts: 5477

Rapid City, South Dakota, US

That can't be true.  I am not aware of any law depicting what can be shown in photographs other than child pornography laws.

You can't smell the booze in a photograph.

Edit:  That may be a convention or FCC deal in advertising of alcoholic beverages however.

-Don

Dec 29 05 02:48 pm Link

Photographer

James Jackson Fashion

Posts: 11132

Philadelphia, Pennsylvania, US

It has to do with advertising primarily.  Also if you shoot someone under legal drinking age in your locale, please be sure to replace the alcohol with colored water. wink

Dec 29 05 02:56 pm Link

Model

theda

Posts: 21719

New York, New York, US

I thought models for liquor ads actually had to be 25?

Dec 29 05 03:12 pm Link

Makeup Artist

Crazier Benny

Posts: 2000

Rochester, New York, US

well i do know that a bartender has to be 18 so if you take a photo of a girl serving a drink make sure she is 18+

Dec 29 05 03:20 pm Link

Photographer

area291

Posts: 2525

Calabasas, California, US

theda wrote:
I thought models for liquor ads actually had to be 25?

The rules are determined by the State Liquor Control Commissions and the guidelines typically state nobody used in the ads can be of less age than the state laws.  Many of those depicted are 25+ as that is both a less likely age used in fake ID's and they don't give appearance of being underage.

Dec 29 05 03:28 pm Link

Photographer

American Glamour

Posts: 38813

Detroit, Michigan, US

theda wrote:
I thought models for liquor ads actually had to be 25?

You are correct.  There is a pact that was entered into between the alcohol companies and the government in which they have voluntarily agreed not to use models under the age of 25 in print advertising, billboards or television.  It is not the law, but the trade association for the liquor manufactureres enforces it.  It was intended as a PR thing to show they were discouraging underage drinking by using models who would appear to be over 21.

Likewise, they use models over 21 for live promotions.

The caveat is that this is not a law, it is an agreement.  If you are not a member of the trade group you are not bound (although it is still frowned upon).

So you will sometimes see foreign companies or small importers that don't comply.

Dec 29 05 03:35 pm Link

Photographer

Dreams To Keep

Posts: 585

Novi, Michigan, US

Wow, I thought this thread involved models bringing alcohol to photo shoots.... the stories I would have told....

Dec 29 05 07:35 pm Link

Model

Mayanlee

Posts: 3560

New City, New York, US

Just make mine a single malt, thank you.

Dec 29 05 07:59 pm Link

Photographer

Scott Aitken

Posts: 3587

Seattle, Washington, US

Other than the agreement that Alan describes, I can't imagine that it matters or that it could be enforced in any way. Can you tell from looking at a photo if the liquid in the glass is: gin or water? Iced tea or bourbon? Beer or ginger ale? Cranberry juice or Merlot? Even if the model is holding a bottle clearly labeled "Absolut", who's to say it isn't filled with Perrier?

I don't let models drink in my studio because it has the potential to lead to all sorts of problems (is a model release valid if the model's mental capacity is too impaired to know what they are signing?). But I think any law forbidding models under 21 (or 25) to hold a glass of alcohol in a photo would be completely unenforceable and ridiculous.

To further the rant, I've always thought it was perverse logic to say that someone is mature enough at 18 to join the army and kill in the name of their country, to pose nude, to engage in legally binding contracts, but is not mature enough to drink until they're 21. WTF???

Dec 29 05 08:14 pm Link

Photographer

photosbydmp

Posts: 3808

Shepparton-Mooroopna, Victoria, Australia

plenty of alcohol after my shoots are over.

Dec 29 05 08:18 pm Link

Photographer

Lens N Light

Posts: 16341

Bradford, Vermont, US

Scott Aitken wrote:
Other than the agreement that Alan describes, I can't imagine that it matters or that it could be enforced in any way. Can you tell from looking at a photo if the liquid in the glass is: gin or water? Iced tea or bourbon? Beer or ginger ale? To further the rant, I've always thought it was perverse logic to say that someone is mature enough at 18 to join the army and kill in the name of their country, to pose nude, to engage in legally binding contracts, but is not mature enough to drink until they're 21. WTF???

To that end, there are those here in NH trying to lower the drinking age to 18 for those in the military. It's not getting much traction since it would cost us federal highway funds to do so.
I guess handling a drink or two is much harder than killing? WTF!

Dec 30 05 01:34 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

Mayanlee wrote:
Just make mine a single malt, thank you.

My oh my. A lady who can appreciate a good Scotch!
If you ever make it out here to shoot with me I will have Macallan 12 or older handy!

Dec 30 05 01:40 pm Link

Photographer

Glamour Boulevard

Posts: 8628

Sacramento, California, US

I wondered about this as well. I have seen many shoots where the girl holding what is supposedly a glass of wine,etc and she is admittedly underage, even under 18 in some cases. But the shots were for their portfolios, not advertisements. This also makes me wonder, if the rule is 25 in most states, does that also include those cheesy porn pay sites where the girls are getting drunk on camera and doin stuff to themselves or others?

Dec 30 05 01:42 pm Link

Photographer

Monsante Bey

Posts: 2111

Columbus, Georgia, US

I'm not sure, but when i shot Athena 9who was 17 at the time) I took her to the soda isle just in case.

Dec 30 05 01:46 pm Link

Photographer

Benjamen McGuire

Posts: 3991

Portland, Oregon, US

Just make sure the model is older than the scotch wink

Seriously though, I believe that allowing a minor to consume alcohol can possibly be considered abuse and anything even hinting at the abuse of a minor can be prosecuted. Imo it's possible but personally I wouldn't be too concerned.

Dec 31 05 01:51 pm Link

Photographer

jon mmmayhem

Posts: 8233

Philadelphia, Mississippi, US

man, i was just wondering about this (thank you Search Function!)
so does anyone know the specifics?
it's been posited that it's varies from state to state, but... what about Pennsylvania?
can someone under the age of 21 be depicted holding (not drinking, just holding) a bottle of booze?
not for advertizing, just for the sake of art or editorial or fashion or whatever.

Apr 07 06 04:56 pm Link