Forums > General Industry > A market for...

Photographer

Benjamen McGuire

Posts: 3991

Portland, Oregon, US

It seems for a newbie photographer money comes from either milking wanna-be models for pennies or shooting porn but everyone keeps telling me there is a market for photos like mine. Where? What market? I do this because I love creating images, not for the money, but I could use some extra cash about now. How do I market work like mine? I want to do a gallery but my work is way too graphic for display at a coffee shop etc. Input?

Nov 26 05 03:22 am Link

Photographer

Malloch

Posts: 2566

Hastings, England, United Kingdom

You neither have to shoot porn or newbie models to make money from photography. However, what you have to do is investigate your market very deeply. Looking at the images you have posted I would say that the market would be very small and the financial return would be similar. When you do photography that you find personally satisfying it is never easy to make loads of cash from it. The very fact it is personal and not mainstream makes it difficult to sell. Look again at what you do, with not too many changes you could produce work that may sell to the alternative magazine market. You have to look at what they publish now and don't be afraid to do similar work. That way if it does sell you have the cash available to carry on with your own personal work.

Nov 26 05 05:17 am Link

Photographer

studio36uk

Posts: 22898

Tavai, Sigave, Wallis and Futuna

jmc wrote:
However, what you have to do is investigate your market very deeply.

Marketing 101 = "there is a market for everything"

If I did work like yours I would be looking to place it in venues that cater to the alternative market - alternative book stores and some other places might be more accepting for display than "Ye Olde Coffee Shoppe". Where I live I could immediately think of at least 6 possibilities... and I'm sure there are more.

As jmc says do some research first... but I will add that you should also think "far and wide" and not on a strictly local level. If you are in Oregon you might want to explore suitable outlets to display and sell your work from, say, Seattle, north of you, to San Francisco in the south, and points in between such as the many small galleries in northern California, and not rely solely on such as Eugene or Portland.

Studio36

Nov 26 05 05:46 am Link

Photographer

James Jackson Fashion

Posts: 11132

Philadelphia, Pennsylvania, US

As far as I've heard Portland is a hotbed of alternative gallery display space.  Maybe the market has changed by now, but go online to craigslist and portland gallery guides and find galleries to submit to there.

Nov 26 05 09:23 am Link

Photographer

area291

Posts: 2525

Calabasas, California, US

Cspine wrote:
How do I market work like mine?

You don't.

You find someone that believes in you in you let them do the legwork.  Sound familiar?  That's what agencies do for models, photography reps do for photographers.

A photographer rep is probably out of the question, they'll want to see your bottom line and they make the coin lining up photographers with commercial clients, not galleries.  Your best bet is to find someone to knock on gallery doors with a flip book to sell the concept of doing a show.  This could be a model, a friend or you could hire someone.

The work must be thematic, have a target audience to attract and from photo to frame must be high quality.  Also be prepared to make little money after all the commissions are paid.

Good luck!

Nov 26 05 09:49 am Link

Photographer

Benjamen McGuire

Posts: 3991

Portland, Oregon, US

Hmmm..... target audience. i suppose i need to get out and get to know my target audience better. more advice? i guess i'm also wondering if i should focus on internet, small print, or poster print.... things like that.

Nov 28 05 02:42 pm Link

Wardrobe Stylist

stylist man

Posts: 34382

New York, New York, US

The reality is that most reps that have a clue want you to have come up with clients and tears before they take you on.


Different than a model finding an agency for a model can often walk in and if she fits she does not even needs poloroids.   A photographer needs much more than that to get a rep.

But start small and build up clients.  Often the jobs everyone seeks are not the ones that will progress your career at the beginning.

Industry only magazine,  newsletters,  newspapers, and web sites are a way to break in.

Nov 28 05 03:50 pm Link

Model

Sexiest Carly

Posts: 530

Los Angeles, California, US

i think, from a model's perspective, that you have a very editorial feel to your work. discover what your core elements are in photography and then apply that to everything you see...fashion, art, BW, etc. versatility is the key to financial freedom in the art world.

Nov 28 05 04:26 pm Link

Photographer

Ivan123

Posts: 1037

Arlington, Virginia, US

My only photographic "product" is framed B&W silver prints.  You mentioned posters and some other possibilities.  Don't know anything about that.  There is a tiny gallery market for photographs but there is something.  Look at the magazine Art Calendar to find gallery shows in your area, or even not in your area.  When I submit a couple of pieces, more often than not I get them accepted.  And I usually sell one or two.  This is NOT big money.  It is more for the validation than the money.  But if you get into a show, follow up to ask about a one-person show.  Also, gallery owners are definitely insane, they want something "no one has ever done before!!!" but just don't make it too different or people won't buy it.  Oh, and often, when I show a piece, I get follow up inquiries for portrait commissions.  Weird.

Nov 28 05 04:39 pm Link