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Model release escrow house
I've made this proposal before I believe. The problem: An inexpensive way to produce images that are intended primarily for book building, but include fair compensation for all parties participating should they have the opportunity for commercial usage at a future date. TESTING: - Doesn't work particularly well with non-agency models, who may be hard to locate at some future time to obtain the requisite release. - MUAs and stylists participating are unlikely to be contacted if the images are sold and would miss out on their compensation. TFP (Trade for release version): - Obviously an attractive option for photographers - Models are not fairly compensated if the images are sold in the future - MUAs stylists are unlikely to receive compensation The Solution: - A model release 'escrow house', would contract with all parties involved. - The model would sign a model release, and file in escrow with the house. - If the images require a release for commercial use at a future date, the escrow house insures that everyone is compensated at an agreed rate before relinquishing the signed release. - All parties have contracted giving the escrow house the right to control the release. The result is everyone can feel comfortable book building for free, while feeling confident that if the opportunity for sale of the images happens in the future, everyone will get their cut... This has to be particularly attractive to MUAs and stylists. John Jul 05 06 05:25 pm Link John Allan wrote: Agency models may be hard to locate also. The average professional lifespan of a signed fashion model is measured in weeks. But that doesn't matter, since there is no intent in a "test" to sell the pictures. John Allan wrote: I understand that perception. However, there are alternative arguments to be made. John Allan wrote: Typically, nobody gets paid until long after publication, and nothing gets published without the release. The timeline doesn't work. Jul 05 06 05:33 pm Link TXPhotog wrote: John Allan wrote: Agency models may be hard to locate also. The average professional lifespan of a signed fashion model is measured in weeks. But that doesn't matter, since there is no intent in a "test" to sell the pictures. John Allan wrote: I understand that perception. However, there are alternative arguments to be made. I don't agree, that's the specific problem solved here. The compensation would be received before the house released the release permitting publication. Jul 05 06 05:36 pm Link John Allan wrote: So you want to change the way the industry does business? The whole industry, including clients? Good luck. Jul 05 06 08:32 pm Link I understand what John is suggesting and it makes sense, but you are right. The mainstream systems has worked for years and I doubt they will change simply because there are those that do TFP. The truth is that most magazine and commercial work is commissioned anyhow. This really is just about speculative shooting. I don't think that John's suggestion should simply be dismissed, it has merit. There are also problems as well. Jul 05 06 08:36 pm Link TXPhotog wrote: Oh no - of course not - I was simply suggesting a solution for this web-world where models solicit photographers and photographers solicit models directly.... Jul 05 06 08:50 pm Link I don't do enough real commercial photography to offer a complete opinion on the viability if this idea but it does sound inovative and interesting. Like alot of ideas, it may simply be a bit before its time - who knows, this idea or a variation of it could become the norm in the future. Jul 05 06 08:55 pm Link To solve the problem for MUAs and Stylists during a test where even agencies are involved, the "escrow house" could simply hold a "virtual release", which would basically be contractual rights to the release the photographer might obtain at a future date for the images. That would preclude the photographer from selling the images even with the model release (it would be an encumbered release ). Not sure that's the correct legal term BTW. John Jul 05 06 09:00 pm Link John Allan wrote: I confess I have no idea what this means. Jul 05 06 10:07 pm Link There's one major problem (among others). When a major publication or client makes a decision to purchase and print an image, they will have absolutely no interest in waiting for some sort of virtual clearing house to decide provide a release. In fact I can just about hear a magazine photo editor laughing now. Many years ago, a major magazine contacted me about using a set of photos I had submitted. When I told the editor I had to check with the model about the release, there was a sort of odd silence on the line. He left me his number and I was able to contact the model within about five minutes and called him back within thirty minutes. I couldn't reach him. After several calls, an assistant editor finally told me they were using different photos. They don't want problems, the chance of problems, or delays of any sort. Since then, I get a full release signed or there is no shoot. It would have been a very nice paycheck for both the model and myself. BTW, there are some basic reason 'tests' work so well with agency model. First off, a 'test' is not intended to put to commercial use and that is the understanding with the model agency. SEcond, agency models do not use "releases" as they are known on the net, they use a voucher system in which specific uses are spelled out. If additional uses arise, then additional negotiations with the agency are required. Additionally, there is no need to contact the agency model, the usually agency has power of attorney to sign for her. Jul 05 06 10:56 pm Link Doug Lester wrote: I don't believe you read all the thread.... You're arguing against applying it in circumstances I never intended it to be applied. Jul 05 06 11:27 pm Link TXPhotog wrote: Yes obviously. To the constirnation of MUAs and stylists everywhere (particularly on the web). TXPhotog wrote: compensation to everyone involved TXPhotog wrote: The signed release TXPhotog wrote: The person submitting the images for publication - To the photographer ostensibly. Jul 05 06 11:32 pm Link John don't try and re-invent the wheel. Collective Societies have existed for a long long time including at least one I know well dealing with photography related materials. Design and Artists Copyright Society http://www.dacs.org.uk/ There are big drawbacks and some significant advantages. Among the drawbacks are that registration of work within the DACS system also precludes the creator from either marketing it them self - OR - setting individual usage rates [with only a few exceptions for certain specific kinds of uses]. You must agree to let them do the licensing at their set rates and they publish the rates they set annually. You must give them exclusive rights to act on your behalf, as your agent, in negotiations with end users. They issue the license not you... you give them what amounts to a master license only... and they really don't concern themselves with underlying subject or property types of releases so their actions are ONLY between photographer/copyright owner and end-user client and ONLY based on the copyright ownership. They are NOT representing, and do not represent, the interests of the model/mua/or anyone else. Studio36 Jul 06 06 06:01 am Link John Allan wrote: It sounds like the sort of thing Ken Lay would have loved running. It seems he died one day too soon. Jul 06 06 06:18 am Link John Allan wrote: The solution to this problem is already in place -- don't do TFP with paranoid newbies who haven't a clue as to how things work...Leave all the dumb wannabes with agencies that have the time [and interest] to spoon-feed them. Jul 06 06 06:21 am Link John Allan wrote: I still don't understand this. The escrow house will not receive compensation until after publication. The magazine will not publish until they have the release. First the release has to be sent to the magazine, then the publication and payment take place. Your procedure does not allow for that, consequently magazines will not publish such pictures, nor will clients. It just means nobody ever gets paid. Jul 06 06 08:32 am Link To the OP... You keep saying the solution you're speaking doesn't involve publication, then every time you talk about using it, you involve publication. Sorry. It's simply too cumbersome. I'm in the process of uploading new stock images, and one thing that has to be attached is a signed release, wherever there's a recognizable person. Anytime a photo requiring a signed release is submitted for publication, the release has to be right there. The whole escrow idea is cute, but it doesn't work on any practical level. Jul 06 06 08:46 am Link Michael McGowan wrote: "You keep saying the solution you're speaking doesn't involve publication," Jul 06 06 01:02 pm Link TXPhotog wrote: No, the escrow house does not middle money. Only the release. Jul 06 06 01:06 pm Link Melvin Moten Jr wrote: Ken Lay is dead? Jul 06 06 01:07 pm Link studio36uk wrote: Sounds complicated - what I was suggesting, was much simpler. It's not a guarantee of publishability, but at least it elevates the possibility within the silly TFP culture to something closer to the options within agency testing... Jul 06 06 01:10 pm Link John Allan wrote: It [DACS] has some complexities but the management is of your portfolio of images, for which you appint them and they act as your agent; and as your agent license uses within a framework of standardised fees which they collect on your behalf and eventually give to you on periodic settlement days. Jul 06 06 02:12 pm Link The photographer has a lot of overhead that the model does not. Aside from possible plastic surgery and a monthly bill from the gym (both of which are beneficial outside of modelling), what overhead does a model really have? Especially a starter model. The model has to have photos in order to even create overhead and get jobs (comp cards, promo pieces, portfolio etc.). If the model already has these things, then why is she even considering TFP? A photographer on the other hand must have cameras, lenses, studio, lighting etc. BEFORE there can be a portfolio (for either one of you). Gear costs money, looks do not (necessarily). Escrow service would take too long. Unless you all had prearranged pricing agreements before the opportunity arose. Good luck with that one. Idealistic nonsense if you ask me. With the tfp culture I gotta say that the photographer is the one spending money, not so much the model. At that point it boils down to talent. If it is lopsided (newbie photog vs. not so newbie model) then model is the one doing the favor. One thing that remains constant is the fact that the photographer is the one shouldering the cost. If the model wants to include things such as plastic surgery and exercise expenses, then that is understandable, however it is obvious that both of you have time on your hands. In the photographer/model world, time on your hands is not so much a good thing, so if you have too much of it, it would be wise to exercise some humility. Work like you don't need to. Work like you love to. Just shut up and work! In this situation it is definitely the photographers call. If the model refuses to sign a release then it is up to the photog as to whether or not anything will be shot. The product of the shoot will always determine whether or not it is worth having in your book. When I look at a person (model or not) I always think in terms of whether I want them in my book. If I really want them in my book, I will go to great lengths, including no model release, to get them there. One thing I will not do is sign over usage rights to my photos. I actually had an above average model tell me that she would test with me if I gave her the copyrights to my pictures. That is the only time I have EVER cussed out a model. Bottom line is the photographer is not the models client. The photographers client is who should be paying the model. If there is no client, then truly the model should be paying the photographer. If the photographer requires no payment, then in exchange for prints or cd's or whatever, the model should sign a release. If the photographer is able to sell a photo taken of said model, then the photographer has deflected some of his expense, and I am sure the photographer will want to work with you again. At that point you should be able to get somewhere financially. Jul 07 06 12:25 am Link there are really no decent agencies that would have their models do stock photo for less then a like 5K per day and that normally would make it too $$ to produce. i have produced a few shoots for Corbis and Getty where i did hire agency models, because we wanted those specific people, but we also hired 100 other models for that week of shooting and they were not with an agency. ....we spent a week doing casting calls and selecting people from street casting. hard work, but worthwhile. those models were paid $300-500/day and signed a full release. in my own work, i have a specific release for stock. it grants the model a 10% royalty rate on all revenue from the image. there is no way i would be able to have some 3rd party handle my releases. that would make it impossible to sell any images in a reasonable time. Jul 07 06 12:33 am Link Bill Olive wrote: Thanks for staying on topic and contributing Bill.... Jul 07 06 12:34 am Link Seattle Photo wrote: I think you possibly missed the point - the whole point is that you don't expect to sell the images, otherwise you'd release them right away. The intent is to do book building, but the escrow service holds the release so everyone can comfortably do things free knowing that 3 years down the line if the images have an opportunity for sale (by some happenstance), that they are releaseable through simply compensating those involved after which, the escrow service relinquishes the release. Jul 07 06 12:44 am Link |