Where we've come from is just as important as where we are going. AL has always thought BIG. Woven deep in the fabric of AL is the vision of not only changing and creating a new look for individuals, but to also change and create a new culture and image for leaders. A culture that's not only rich in style but even more affluent with ambition and purpose. After all, those emotions are at the core of every person(s) with goals and its the cornerstone of Alexander Lorenzo. In the beginning we sold our clothing in the neighborhood, surrounding communities, and in our school. Our focus later shifted to raising money to give back to our community and at the end of every summer we would throw gatherings to promote unity and leadership. So when people say that "the past is history"....we'd say, we couldn't agree more.

Alexander Lorenzo was established in 1998 by Abrein Crawford and Kenneth Long. The goal is to provide quality upscaled apparel ranging from casual to business attire with new style and allure. Our interpretation of success is not merely defined by affluence or how one looks, but instead by the quality of a persons thoughts and actions along with their will to succeed. If you never quit you never fail, therefore success is imminent. Alexander Lorenzo is much more than a line of apparel; we are the culture for leaders. A persons’ appearance is commensurate not only to where they belong, but where they’ll go. We are passionate about cultivating a lifestyle that promotes self-empowerment and leadership. We simply believe that you should look good while doing it.

Alexander Lorenzo is also passionate about staying true to its roots by continuing to bring awareness to global issues, to fight against hunger, disease, and many other global concerns. It is these very issues that are in part the lifeline of everything that Alexander Lorenzo represents, which is dreaming big, leadership, and taking responsibility in helping to create a better tomorrow. We believe that the way a person dresses should be confluent with his or her actions. For when a person dresses they become their greatest interpretation to the world.

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