Just a little bit about Dasoul.  The story would meld the urban Lifestyle and hip-hop culture with a European sensibility, creating a gritty, edgy and modern brand of underwear in the mens market. DASOUL UNLMTD incorporates the raw grit of the city landscape with a superior fit, signature detailing and innovative fabrics. DASOUL UNLMTD colors outside the line, forging a NEW  vocabulary, blending "the fresh, hip and soulful"…at the hip; augmenting stylish and fashion-forward craftsmanship with superior fabric choice and an imaginative, yet classic, perspective. The prelude, plot, and climax of this story are encompassed in what DASOUL UNLMTD is to the mens underwear market.

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