I MAKE STUFF

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I Believe.

I believe in moving forward and EMBRACING the PROCESS to find the PATH.
I believe the END is only then revealed.
I believe in living a life less ordinary where the area between the unknowable and the noble unknown swells with each new squeeze.

I believe meaning, beauty, faith, influence, and expression is anthropomorphic.
I believe this has been surrendered in an era of philosophical, religious, economic, and aesthetic sleep walking.
I believe most find comfort in order.
I believe "NEWS ALERTS" are as everyday as air.

I believe, from caryatids to Le Corbusier, from superstitious fables to the equivalence of energy and matter, from Shakespeare's stage to viral FAIL videos, from the Golden Ratio to RETAIL PLANOGRAMS,  there is a specific relationship with US.
I believe it can be poetic, provocative, and challenging.

I believe it has become meaningless, wasteful, and boring.
I believe it has decreased our visual acuity and vocabulary.
I believe it is slowly destroying our delight in expression and our understanding of beauty.
I believe somewhere down this road of cognitive disinhibition, suspension of conformity, and embracing ambiguity is what we used to call SUBLIME.

I believe whoever invented the Gyroscope had to avoid the stampeding followers.
I believe I will go create something and then decide what it is.
I believe i will title it Desire.


...

John Pruitt

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