Eda was born in Turkey and has built her career in fashion by following her own set of rules. She was 7 when she would sketch and sew dresses for her baby dolls.

She has always been passionate about fashion throughout her life, however, due to the limited opportunities within the design industry in Turkey she obtained a degree in Business Administration.

In 2002 she moved to the US along with her family then attended the Fashion Institute of Technology. She has worked within the Textile Industry in both the US and Turkey. Years later, still passionate about creating a line that reflected her own vision, Eda decided to leave her job and launched her line “Introduction by Eda” in 2008.

Her inspiration is derived from many cultures of the world then blended with her Turkish sensibility creating new and unique designs.

You can see in the designs a crazy attention to detail which elevates the garments to a higher level.

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