Introduced by illustrator and designer C. Woodard in the fall of 2006. The Brand has taken off with the introduction of the iconic character Che Woo during the summer of 2007 in Atlanta Georgia, Che Woo encapsulates the MC, DJ, B-Girl or Boy, baller, skater, surfer, soldier, teacher and entrepreneur. She embodies the dream and tenacity of an 8-year-old set on a mission to conquer the world and her competition. She remains fearless with her cute composure and bad-ass attitude. She is the strength, knowledge and integrity that empower people all over the world. Her relentless spirit attacks life’s challenges with ferocity and determination to overcome. Che Woo remains at the heart and soul of her creator. 

    With a degree in Visual communications from The Illinois Institute of Art-Chicago Woodard has a very notable client list, but the real fruits of her labor continue to be embedded in this brand. In just a year after Woodard’s dream became a reality Che Woo Design stepped into the national limelight in February 2007 and is now carried in stores throughout Illinois, Michigan, Indiana, California and Georgia.

    Che Woo Design will continue to be funky and edgy with a global appeal. Inspired by life, love, music and travel the focus of the brand seeks to encompass a diversity celebrated by many walks of life.

Photos by: Allison Glenn

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