I hit buttons. Mostly on cameras. Sure there are other factors that go into my photography and cinematography work; concept, composition, lighting, framing, capturing "the decisive moment", telling a story, branding, etc. But in the end if those buttons are not hit it is all for naught.

Over the years of working in commercial, set, landscape, sports, and other photography and cinematography industries I have gotten pretty good at hitting those buttons.

https://www.instagram.com/whiskeyandacamera/
http://joellavold.com/

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