Peter Rad lives in New York, and works internationally as an artist and commercial photographer. His award-winning work has received critical acclaim worldwide, and is featured extensively in top-level magazines, high profile advertising campaigns, and fine-art exhibitions.

Drawing from his background in painting and a passionate love and understanding of the moving image, Peter directs his characters and carefully manipulates environments to create images that retain a realist honesty in their documentation. Through his thorough execution of lighting, this documentation is embellished with a hyper-reality and theatricality. He also often scripts dialogue for the actors in his images, resulting in a filmic style of tableau photography. The images have become well known for their narrative quality, as well as a unique ability to highlight that most interesting split-second moment just before or after an action takes place.

Peter’s versatility and depth as a narrative image-maker is further evidenced in his portraiture and landscapes, which surround and expand on the main scene studies.

Aside from his advertising, editorial and fine-art work, Peter has been a faculty member in the MFA Photo & Related Media department, at the School of Visual Arts in New York City.

Advertising
American Express, Ballantines Scotch, BAM, Channel 4 UK, Cheerios, Citco Markets, Deutsche Bank, EA Sports, EON Energy, Hertz, ITV (UK), Johnson & Johnson, La Française des Jeux (France), Microsoft, MasterCard, Nokia, Napster, New York Times, Philips, Optum, Orange, Rockport, Skyteam, Sony, SSGA Insurance, The Observer (UK), United Way, X Box

Magazines
125 Magazine, 2wice Magazine, Architect, Arena, Big, Blender, Details, Fast Company, GQ Magazine, Harper’s Bazaar, Life Magazine, New York Magazine, T-New York Times Style Magazine, Time Magazine, Oprah Magazine, Oyster, Portfolio Magazine, Proto Magazine.

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