Patrisha Bailey Casting Director

About Me

VivaDressUp is a new approach to charitable fundraising that makes it easy to impact the lives of those in need by digging into your closet – not your wallet. We’ve created a platform that anyone, anywhere can use to start creating change in the world – one dress at a time.
As a company, our mission is building a business that helps empower young women through organizations offering education, career skills and resources for building better lives. One way we do this is by donating a portion of every sale to non-profit partners Girl Up and buildOn.
Another way we’re working to create change is by giving charitable organizations a new fundraising option that’s easy, practical and free. By hosting VivaDressDrives, a growing network of community-based partners uses our platform to raise funds for charitable causes in towns, high schools and college campuses across the United States – without upfront costs, large numbers of volunteers or having to ask for donations.
Because our collection of dresses and apparel directly benefits our non-profit and community-based partners, shoppers discover quality clothing, dresses and gowns at a fraction of their original cost while supporting causes that can change lives and a philanthropic community that believes in action, empowerment and social responsibility.
Our corporate partners include Procter & Gamble, Sephora, Elle Macpherson Intimates, Tracy Reese and Newell Rubbermaid's Goody brand. Celebrity partners such as Kristen Bell, Katy Perry and Colbie Caillat donate 100% of the net proceeds from the sale of their items to our non-profit partners.