Sheila Arway
Makeup Artist & Beauty Expert

A Chicago-native, Sheila graduated from Northwestern University and moved to New York City, eagerly immersing herself in the mecca of beauty and fashion. There, she channeled her love of sharing beauty news, trends and tips into a career in beauty PR at top NY firms like Kaplow Communications working on prestigious brands, including Shiseido, Nexxus and St. Ives. Through her work, Sheila forged close relationships with media and industry insiders, allowing her to glean a deep understanding of the the beauty business, including consumer needs and brand goals. She further honed her trend forecasting and interpreting abilities reporting from New York Fashion Week and evaluating products, salons and MedSpas as a freelance beauty writer.

Fully entrenching herself in additional facets of the industry, Sheila received hands-on experience assisting celebrity makeup artist, Mickey Williams, and also attended the Make Up For Ever Academy for formal training in makeup artistry. Sheila has collaborated with well-known brands and corporations, including Neiman Marcus, Bloomberg, EcoTools, CVS, Natori and many more.

As an artist, Sheila is obsessive to detail and is looking to connect with photographers to test shoot.

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