I'm a Beijing-based film director seeking a diversity of looks for our projects.

My style is focused on simplicity, fierce beauty, primal emotion, all-natural light. I'm not a glossy high-fashion/glamour look guy. I prefer shoots where there is purpose, narrative and story; I hate walking around and finding "spots" that look good. So I expect creative input from you.

I believe film is like dance; a choreography of movement to music that seeks to inform, empower and inspire.

Coca-Cola, Nike, adidas, L'Oreal, Land Rover, Philips, Swire, Starbucks, Apple, IMAX, Carlsberg, GE, Mercedes Benz, Unilever, Jet Li, Li Bingbing, Sino-Singapore Tianjin Eco-City, National Academy for Mayors of China, City of Haikou, City of Vancouver, Government of Mongolia, U.S. Dept of Energy, China Greentech Initiative, Clear World Energy, Timberland, 350.org, VERGE Greenbiz, Caixin Media.

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