Model Scout at SMG ---



Whether you are trying to become a full-time model or just part-time, becoming a professional model entails much more than just signing with an agency. Although getting signed is a huge step, there are many additional factors that come into play. Everyone’s career is different, and it may take longer for one person than it does for another to gain momentum. However, there are steps you can take right away make yourself more visible and appealing to clients.

1. Know your market, yourself, and your agency
The first thing to note is that every market is different. Whether you are in Seattle, New York, South Africa, or Tokyo, the types of models desired will vary depending on the audience the clients in that market are trying to reach. For example, a high fashion market like Paris or Milan is going to expect a thinner taller look and sharper facial features for their models. However, a more commercial market like LA considered a "mixed market" (fashion and commercial) --- is going to have a lot more opportunities for models who might not be a good fit for Paris and Milan, but could potentially work more in the film and TV industry. Knowing what kind of market, you are in can help you understand what clients look for, and what type of work to expect.

Secondly, what type of model you are. There are many different types of models, including commercial, runway, athletic, editorial, plus size, and more. Even though some of these categories can overlap, it is important to know where you fit in and to stay authentic to who you are. Staying authentic to your look will maximize your opportunities to work with clients that can see themselves reflected in your look. Lastly, get to know your agency and your bookers. Every agency functions slightly differently and can vary in the types of clients they serve. Knowing your agency environment and bookers can help you understand what they expect from you as a model, and can also help your bookers get to know you and your personality. This can help tailor who to they decide to market you to.

2. You are your best advocate
Agencies and clients are becoming more conscious of what models are doing with their personal lives. Whether you prefer to post on Facebook, Snapchat, YouTube, or Instagram, you are a direct reflection of what you post. Like that old saying goes, "Show me your friends, I’ll tell you who you are." The way you frame your profile is what agencies, clients, and scouts see you as. It is in your favor to be a person who is involved in more than just modeling and stands for something you believe in. Whether that could be sports, volunteering, human rights, be mindful of the content you post and curate it carefully. This can give clients and agencies a better picture of who you are, which can ultimately help you more work.

3. Be Proactive
When you are first starting out as a model, it is important to get in front of the camera as much as you can. Modeling is more than just a having a nice face, it’s about knowing your angles, feeling comfortable in front of the camera, knowing how to pose, and showing intent in your work. Agencies do their best to connect you with local photographers, however, it is your job to be proactive and reach out to a local photographer to ask for collaborations. Whether they are college students, beginning photographers, or well know industry professionals, continually building your skills and your book can really give you an edge and separate you from the rest. Moreover, always be safe, and run photographers by your agency if you are unsure of their skills and reputation.

Conclusion
Modeling is not an easy gig, and it may not always work out for everyone who gets signed. However, there are ways to help you get ahead of the competition and better your chances of being booked. Wherever you aspire to go in this industry, it takes time, persistence and energy to develop a successful model.

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