Arete is an ancient greek work for "virtue"...doing things with the best possible outcome. Any time I shoot a subject, I use my 15 years experience as an ad agency art director-turned-photographer to see the big picture (no pun intended) and purpose of the shot. I aim to capture nuances, heart, personality of my subjects and still leave enough room for cropping. I'd like to connect with models, designers, MUA, stylists, etc. to collaborate on creative editorial-style fashion shoots to build our portfolios.

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