First and foremost a Film Director and photographer second. The pursuit of a compelling image does not always mean that everything should look beautiful and pristine. The images should reflect our personalities, our dreams, both shattered and fulfilled and be able to tell a story, even if its a single frame from the ongoing film of our lives.

Photography is simply a subset from the work that I do. I find it relaxing and is a great channel to try out interesting and experimental concepts. challenging norms and stereotypes without breaking the bank.

My concept towards photography is simple. Either keep it simple, let the beauty of the model come through from an inner place or if all else fails and the images fail to touch and impact the senses, then screw it all and go absolutely crazy with props, wardrobe, art direction and be completely audacious.

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