Jessica Simmons was born in the fast paced city of San Francisco California; where attention to detail in the fashion industry is key. After realizing that she had the aptitude for turning ordinary evening wear into flattering red carpet worthy outfits, she moved to Los Angeles to pursue her dream. To become a competitive fashion aficionado amongst the best stylist that Hollywood had to offer.

With creative juices consistently flowing through her veins, she released a dose into the creation of “Lure”, an edgy, trend setting boutique in West Hollywood’s fashion epicenter of Robertson and Melrose. This hip abode has styled the likes of Fergie, Eva Langoria, Victoria Beckham and Keri Hilson and many more.
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Spreading her wings even further, she quickly made a name for herself by styling for top talents in Hollywood. Her celebrity clientele include Latoya Jackson, Grammy Award winning artist “Lady Saw”, and Singer/Actress Maya. Her work has been featured several times on Style Network's How Do I Look, Sky showbiz and in Lucky Magazine, and has been a featured fashion liaison for AMA’s & various fashion publications. Jessica Simmons is proving among the top ranked that she is definitely a force to be reckoned with!

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