Wendi Reed began her career as a designer in 2001 after opening a vintage furniture boutique called The Reeds in Brooklyn, New York with her husband Matt Reed. Looking to add another dimension to the store, Wendi created a line of handmade, one-of-a-kind sweaters constructed from her vast collection of vintage clothing. Wendi’s playful combinations of textures and patterns became the calling card of The Reeds collection, which was soon carried by Barneys New York.

The demand for these unique pieces led to the creation of the Wendi Reed collection, a wholesale knitwear line of menswear and womenswear, which was launched in the Fall of 2008. With this collection, currently carried by Barneys, Nordstrom, and other specialty stores and boutiques around the world, Wendi brings her keen eye for using vintage detailing and reinterpreting classic styles to a larger audience. The Wendi Reed Fall 2009 collection was featured in Gap Press and Gap Press Men.

For Spring 2010, Wendi Reed continued to enhance her designs using hand-stitching and deconstructed details. The womenswear collection includes touches of gingham, lace and feminine whimsy, while the men’s collection takes inspiration from both traditional menswear construction and vintage collegiate styles, bringing a hip edge to a classic look.

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